Powersmile is an amazing toothpaste! Cleans teeth really well and has a minty bite to it! Will buy again! Best part; unlike the majority of toothpastes on the market this brand does NOT test on animals!!

This toothpaste definitely does the job, my teeth feel super clean and I feel it brightens my smile! Plus it's natural and animal-friendly. The only down-sides are the price (like 8 dollars at Canadian Superstore!) and the aftertaste is mildly unpleasant.

I had been using a whitening tray from the dentist, but ran out of the gel and didn't want to bother with wearing it at night. I was also using the Opalesence whitening toothpaste and it kept my teeth the same color but didn't whiten them more. I picked up the Powersmile toothpaste based on the positive reviews on Drugstore.com and WOW! after a week of use, my teeth are a whiter and brighter with no sensitivity. Loving it so far!