33%
would repurchase
3.1/5
package quality

price range

Reviews

Reviews


2.0
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7 years ago

I really have problems with this brand. I have natural mousy hair with grey which has been dyed blonde for many years. It can get too light so I wanted to warm it up with a warmer blonde. I picked...

About reviewer (11 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesBlue



5.0
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9 years ago

After having about 2 inches of regrowth, I had the bright idea to bleach my own roots. I ended up leaving the bleach on way too long and ended up with roots that were WAY too light. They were a...

About reviewer (35 reviews)

Age19-24

SkinDry, Fair, Cool

HairBlond, Straight, Medium

EyesOther


1.0
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10 years ago

I was so excited to be dying my hair blonde. My hair is naturally a dirty blonde colour and I wanted a change. When I saw L'Oreal's Preference hair dye in Californian - 8 - I loved it and thought...

About reviewer (1 reviews)

AgeUnder 18

SkinDry, Fair

HairBlond

EyesGreen


1.0
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11 years ago

Awful! I have dyed my hair a lot of times and this is definitely the worst dye I've ever used. It was on offer in Boots at £11 for two. This morning I used the first kit (natural dark brown)....

About reviewer (2 reviews)

Age30-35

SkinCombination, Fair

HairBrown

EyesBlue


4.0
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11 years ago

I’m fairly surprised this product got quite bad reviews but I think It may vary from colour to colour, but I found the colour I used ( Palma natural brown 5) to be pretty good. I have used sublime...

About reviewer (8 reviews)

AgeUnder 18

SkinCombination, Olive, Neutral

HairBrunette, Wavy, Coarse

EyesBlue


1.0
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11 years ago

I have a lot of white hair with a bit of dark sprinkled through which gives a nasty grey effect so I usually colour it a pale blonde as I don't mind having some darker lowlights. I got Absolute...

About reviewer (3 reviews)

Age56 & Over

SkinCombination, Fair

HairGrey

EyesHazel


4.0
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11 years ago

I know that a lot of people really didn't like this product, but I thought it actually did what it said it would. I loved that it told you what it would turn out like on different hair colors. I...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Medium, Neutral

HairBrown, Straight, Medium

EyesBrown


1.0
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11 years ago

Appaling!!! used this about two months ago Turned my blonde hair greyish/green. Not impressed, I also had to buy two tubes because I have long hair and that's 16 quid flushed down the...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


2.0
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12 years ago

I used Florida blonde (7.3) on my hair to blend my new growth with my highlights. It's a pretty good match to my natural hair colour, just slightly lighter but it completely washed out of the...

About reviewer (150 reviews)

Age30-35

SkinSensitive, Fair-Medium

HairBlond

EyesBlue


1.0
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from

12 years ago

After dying my hair last night 'California mid blonde', I am furious about the greeny/brown/grey hair colour result! I have always home dyed my hair 'lightest natural blonde' and wanted a more...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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12 years ago

I have been regularly home dying my hair for about 20 years now with the odd trip to the hairdresser, purely for highlighting. I have tried the vast majority of home colourants available in the...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesOther


4.0
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13 years ago

I got this on offer 2 for £10 at Sainsburys. Originally it's just under £7 - not expensive but more pricey than most home dyes on the market. My hair is naturally black but after years of...

About reviewer (132 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Other

EyesGreen