I have this lipstick in the shade #5 and i LOVE it! it's longlasting, doesn't dry out the lips, it's a beautiful dark red color, it's creamy and it doesn't enhance fine lines on your lips. love love love =) this is my favorite mat lipstick and the only one that doesn't ruin my super dry lips (I have tried Revlon matte lipsticks and they do dry out my lips alot)

This is one of the best drugstore brand lipstick I own. I bought it a year ago or so for no more than €7 and I'm super satisfied with it. Although it's a mat lipstick, it's very creamy and easy to apply. I have this in #5, which is an intense shade of red. I love it, especially after blotting it. It doesn't need frequent reapplication, at all. I would definitely buy it again! :)

Again, I'm impressed with this one, as I was with there Red Atomic version of this lipstick.
I have this in #06, a muted pink, but upon application I can see very obvious coral tones to it. Funny I was actually looking for a coral-pink and I bought this by chance. It has a matte finish, but glides on smoothly without tugging on your lips.
The lasting power exceeds that of every other lipstick I tried (except Rouge G by Guerlain and Rouge Artist Intense by MUFE). Color pay off is great, too.
This brand offers it's lipsticks in different finished, with packaging that resembles the finish. So this one comes in a matte rubbery tube (think NARS), and I like that kind of personalization.
The photos I have posted are, again (if you've read my other Deborah Milano or Florelle reviews), are taken with a cell phone and do no just to the real deal...but they kindda give you an idea...hope that helps...
Would surely repurchase.