I am surprised at how much I like this foundation! I purchased it a while back because I adore the "Age Rewind Eraser Brightener Concealer" I found the concealer very easy to work with and it's also one of the few drugstore concealers that completely covers my dark circles like no other. So I hoped to love the foundation just as much and while I do, it's just for different reasons..
For reference I have 30yr old, very oily, clog/acne-prone, neutral leaning warm undertoned skin.(I'd be between shades N10 & NC15 in MAC at the moment) I have the lightest as well as the 2nd lightest shades ("Creamy Ivory 120 & Buff Beige 130") Creamy Ivory is a good match for me this time of year when I'm at my palest (winter) & Buff Beige matched me very well up until October 2012 or so when the weather changed and I lost any bit of a tan I had..
I originally purchased this because of the attached sponge applicator. I've tried the "brush top applicators" on concealers & foundations in the past and I don't ever find the brushes to be useful (still required blending w/a sponge or fingers) so I wanted to try this because since I'm an "on the go" mother of two, there are MANY times that I'm applying my makeup on the living room floor or in the car Lol so am not always able to do a full face at my vanity with my dampened beauty blender (you get the picture right? ;D)
Luckily I was dead on right about the applicator! The sponge applicator really helps me (I do end up blending a little with my fingers when I'm done using the sponge, but it is not required to the point that the sponge is useless)
I do have breakout prone skin and thankfully have not had any issues :)
It is also very light coverage (which is what I personally want for days I'm quickly applying fndtn away from my vanity) It may be possible to build it up to medium coverage since it's so natural looking, but if you are looking for something very full coverage, this is simply not for you. For me though, not only does it even out my skin without looking mask-like, it gives a sort of *glow* to my face that I can't explain, but not ever too oily looking, nor does it accentuate my oily spots in the summer weather or any dry patches that I tend to get during winter.
From time to time I stray away from this to try other things, but I recently rediscovered it and totally regret forgetting about it!! For full coverage days/special occasions I do reach for something else most times (most recently either CG Stay Fabulous 3-in-1 or Wet 'n Wild CoverAll Cream) But for regular days I've been reaching this quite often, and I *always* carry it in my purse because the sponge truly is great for touch ups as well.
I paid between $9-10 USD which is not bad for a quality, drugstore foundation. If it were more, I'd pay more because I think it's great. I definitely think this is 5 lippie worthy &I highly recommend for anyone looking for an inexpensive lightweight foundation :)
**Edited to add - After reading some of the reviews below I noticed a lot of people are reviewing this foundation as the concealer from this line, but my personal review is for the Age Rewind Eraser Treatment Makeup foundation. The packaging of the foundation is basically identical looking to the concealer, just larger :) continued >>

I think most of the people on here are rating the concealer and not the foundation. I bought the foundation thinking it was the concealer since its so small and everyone was reviewing it as the concealer. Anyways, so I got it and thought it was so unsanitary, that sponge is just a germ infestation ready to happen! And once I put it on my face it was so thin and oily. Once it was on my face it was dewy and i thought it wasn't that bad but a few hours later i was super oily! my skin is usually normal to dry depending on the season but this foundation no matter the season was oily. I got a shade slightly lighter than me so one day I decided to use it like a highlighter and it was just horrible. I'm not oily but somehow all maybelline foundations bring oiliness to my face. As for it being age rewinding, I cannot say. All I say is save your money and invest in other foundations. As for the concealer, I been dying to try it since everyone raves about it!

I have been on a quest to find the perfect under eye concealer. I have purchased them in EVERY price range....from very, very expensive to this one by maybelline. I must admit that this concealer, for me, is the best one for me! I am approaching 50 and have fine lines under my eyes...after applying my eye cream, I let it sit a minute or two and gently apply this concealer...I wait a few seconds and gently tap with my finger or use a small concealer brush. I have a tapered brush by MAC that I tap a small amount of powder to set the concealer. I do not like the thought of applying powder to the dryer part of my face, my under eye area, but any concealer tends to crease if it is applied to any surface that is not completely smooth! Just the facts! Try this concealer..you'll be pleasantly surprised!

I love this concealor it hides the little darness that I do have. Most important it does not settle into my fine lines and does not dry out. I suggest this if you are on budget.

I got it in a lighter shade than my skin tone as I use this mainly for under eye and it really brighten the eye area.

You Tube has led me to another fantastic underdog product! :) If you do not have this is your makeup drawer then definatly pick it up at your next stop at ulta. I picked this product up for around 8 dollars. At first, i had dificulty putting this on so i hated it, BUT then i watched a youtube video and learned how to apply it right. Put it on in a triangle shape and let it sit for about 30 seconds, then blend. I have been searching for a cheap concealer to cover my dark circles that run in my family. This definatly is my HG product! Take my word for it, you wont be disapointed!

I don't really have dark undereyes, I really just wanted to try this concealer to achieve a bright-eye effect so I picked up the brightener color and it works! The first day I wore it multiple people commented on my bright eyes and it was night time! My only problem is it has settled into my fine lines, however I think that might be a result of a bad setting powder because that has happened with every under eye concealer I've ever used. I'm thinking about trying the Ben Nye Banana Powder. Even though it does settle into my fine lines, I love the light my face gives off with this concealer!

I have this in the neutralizer shade.. not the actual concealer shades. I only use that under the eyes and I love it. I will repurchase.

HG! Love this stuff! It's seriously amazing for the redness and acne scaring years of zits have caused me! I have super oily and extremely dry skin and this keeps me MATTE and never makes my dry flakes noticeable! I don't really like the packaging, I tend to rip off the little puffy ball thing on the top and it makes it so much easier to apply. You just twist it and it dispenses out of the tube under the ball, so I just dispense it on my hand and then apply it on face. This has great coverage and is super creamy and blendable. I recommend this, it's great!

Have used this a couple of times already, and I can tell you that I love it! Maybelline claims that this reduces puffiness and it really does!! I had a little irritation from using my cleanser last night too close to my eyes, and when I woke up this morning my eyes were puffy. I had to go out to a family party and did not want red, puffy eyes, so I used this and viola! My puffy eyes were gone after a few minutes! When I first used the concealer I felt a slight tingling sensation underneath my eye, like a cooling sensation. Nothing too irritating. After several more uses, I think I've gotten use to the cooling sensation because it doesn't really feel like it's there anymore. Also, I have dry/normal under-eyes and it blends fairly well. The coverage can be from sheer-light, maybe medium if you put even more on, but I don't need very much since really dark circles aren't a big problem of mine. However, there is the issue with the packaging like many people have spoken about. I'm not too conscious about that though. I usually just twist up, swipe with finger and apply to under-eye.