The formula of this eyeliner is very similar to Urban Decay's 24/7 Waterproof Liner. The main difference is the applicator. The tip of this applicator is pretty stiff which is easier to use compared to the super bendy UD liner but something in between would be ideal. Being waterproof, it does tend to flake after several hours but does not smudge. The black does dry to a glossy finish rather than the matte black that the #13 is supposed to be. Not a big deal for me though. While I do love the concept of a waterproof eyeliner, I would rather get a very smudgeproof regular eyeliner compared to a waterproof one that has the risk of flaking.

This eyeliner applies very well - I actually like the fact that it has a semi-glossy finish and not a matte one which is misleading since the name of it is "Mat Black."

The reason I'm giving this a 3 is because if you do rub over it once or twice, the dried eyeliner does tend to flake off. I'd rather it smudge than flake so I won't be buying this eyeliner again. Another complaint I have is that the applicator tip isn't flexible so it's kind of hard for me to apply thick lines, though it's perfect when winging for a thin line.

This eyeliner has incredible staying power. It dries almost instantly, and does not smudge or smear. You can rub at it right after you apply it, and it won't smudge at all. It has far more lasting power than most other liquid eye liners I've tried.


The applicator tip is soft and flexible - easy to use. Packaging is pretty standard.


There's no funky smell, and it did not irritate my eyes at all, which has happened to me when I've tried liquid liners from other brands. My eyes tend to get very red when I use liquid liner, but this did not happen with the MUF liner.


My negative take on this product is that it does not dry to a matte finish. It dries to a glossy finish, which is common in waterproof liquid eye liners. However, the name of the liner itself leads you to think it is matte, but it's not (Color 13 Mat Black).


Despite the incredible staying power, I can't get over the glossy finish it leaves behind, so I won't be repurchasing it. Disappointing for such an expensive and well-formulated product.

Disappointing....I tried the #7, (a plum black colour with sparkles) I was very excited when I tried it on my hand. I was looking for a waterproof liner for a vacation to a hot and humid climate where I would mostly be on the beach. The most disappointing part of this product is the fact that you need to apply at least 2 layers to get the look just right because it is streaky. But want really did it for me was trying to get it off. I'm all about removing all of my makeup before bed and would never dare skip doing so. Needless to say, it took me 4 cotton pads (for each eye) with an eye-makeup remover to get it off. I don't like to excessively rub my eyes when removeing makeup, however becasue this product comes off in a flaky way you almost have to scratch your lid to get it off. Not enjoyable. Though the selection of colours are gorgeous I prefer using the Chanel Stylo Yeux Waterproof which is long lasting with a waxy texture and comes in this amzing Jade #50 colour. I'll be taking that to the beach instead. :)

I do kind of like this liner, but it is not my favourite by a long shot and it has plenty of drawbacks. It doesn't set instantly, so sometimes it smears close to the inner eye just from my eye moving whilst I go about doing the rest of my make up. It is extremely hard to clean up as it smears everywhere, ruining my eye shadow. If you aren't super confident with liner, this is not for you as clean up is a nightmare. It also sometimes flakes off in places, particularly the outer corner of my eye. When I go to use my lash curler it often removes a chunk of the liner, so I have to be careful, my other liners don't do that. I always get a little on my lashes (I have tons of them and they're very long, so get in the way), it ends up making my mascara so clumpy that I've had to use a cotton swap and waterproof remover to sort my lashes out, it doesn't comb out easily at all. I prefer a tiny bit more flex in my nib, this is precise but I wish it flexed more. I sometimes struggle to open it and more often than not, the neck that stops all the product from coming out, pulls off with the lid. It can take me a good few tries to get it to go back in. Tbf though, my GOSH one does this too.

On the plus side, it is very pigmented and waterproof. I prefer GOSH's liner to this and it's more user friendly. The only real USP of the Aqua Liners is they come in a huge colour range. I'd buy other colours, simply because the only come in this range, but I wont purchase the black. For what it's worth, I paid trade, but they still aren't cheap.

The brush is very stuff and unlike the Lancome Artliner doesn't have any give. The eyeliner is very pigmented and is easy to maneuver. The formula is much better than the Urban Decay liquid liner. It isn't too runny and can be layered if desired. I notice on my cotton pad the liner has small flakes and clumps in certain areas when removing the liner.

Depending on how I wear this, it might or might not come off. For the majority, I think lasting power of this liner will not be a problem. Unlike the Urban Decay liner, even when this liner flaked in certain areas it did not flake little pieces all over my eye.

I think this liner has decent lasting power considering most liners would have disappeared or smudged into a black eye. The flaking along the lash line is minimal.

The formula is smooth and pigmented. The applicator is stiff which makes lining the eye very easy. I normally prefer a more flexible tip however I found this to be very easy to maneuver. The liner has a good staying power. It did smudge on me towards the lash line but isn't many that doesn't. Considering the amount of smudging I would highly recommend this for others.This liner didn't irritate my eyes which is another plus for me! My only problem with this liner is when removing the liner the formula like the Urban Decay causes it to flake off. It could easily get into the eyes when removing the makeup which is a nono for me. If you like the Urban Decay 24/7 liner, this formula is much better and I would recommend this over the Urban Decay.

I have pictures of this at my blog post http://www.apassionateobsession.com/2012/09/makeup-forever-aqua-liner-review.html

I had high expectations from this product. A lot of people mentioned that this was the best liquid eyeliner...smudgeproof, waterproof and simply amazing. Since my eyes are very sensitive, dry and water almost all the time ( I have protruding eyes caused by hypothyroidism) so I would constantly wipe my eyes. And this liquid liner doesn't last at all-doesn't matter how careful I am when I wipe my eyes...I don't rub them even!!! It flakes off by the end of the day :( I truly adore the colors but that's it. *sigh*

I have tried so many different liners in the market, cheap to expensive, you name it. This, is by far THE best eyeliner I have ever used. It lasts all day without smudging even when I use it to tightline my lash line. The only drawback is its applicator ..its too stiff. The applicator is not the brush type more of the spongy but stiff kind. When applying, the liquid does not split up as much as the others, if its does split a teeny weeny bit, you can just layer over it when its dried. Packaging wise, its still acceptable but I would still prefer to have a softer applicator. I will buy this over and over again as it really does not smudge.

i have tried SO many liquid eyeliners on the market. this one has definitely performed the best for what i want. it stays all day (even in the outer corner of my eyes where the wing of my liner tends to start to disappear by the end of the day) and the applicator is SO PRECISE. i love it. very happy with it!

I haven't been using liquid liners for a while, but I've tried several brands and let me just say, this one is the best. It's SO easy to apply because the brush is small so its precise. The black is awesome and not streaky. One application and it's thick and perfect. I don't need to double up the layers or anything. My face is oily and sadly, my eyelids are too. This eyeliner stays on my eyes for the entire day and doesn't flake or smudge or anything. Definitely my HG eyeliner. I would LOVE to buy this again, but it's way too expensive for me. But who knows? I'll wait until this one finishes and I'll try out more eyeliners.