This is a blue based beige. Very nice on me, and I looked through all of the colors. So far, only Shocker and Snazzy are the only colors that I can wear. The rest are too bright, dark or orangey. Not long-lasting but creamy. I have to update this with a word about it being drying for me, anyway. I've tried three high wattage lippies and they've all been that way probably due to the shimmery formula.