This eyeliner is really good, almost matches up to the Rimmel London 24Hr Stay Liner (I think that's the name). Anyways, it is the best "primer" for my liquid liner. Usually, when putting on makeup for school, I line closest to the lash line with this liner first, then apply the liquid liner on top. And this eyeliner helps the liquid stay on much longer, plus makes it look more well done. The price is just unbelievably cheap for something so awesome. I mean, $1.00, really?? Just by looking at the price, I honestly thought it was going to be another rip-off, but thank God it wasn't. Cuz if it were a ripoff, then that one dollar could've been some use. But it was worth it. Perfect for a natural look, too. I am so buying this again :)

I just bought this two days ago from Dollar Tree because I ran out of my recent staple, Rimmel Exaggerate. I had always used either the Rimmel or Ulta brand, but I'm trying to save some money so I decided to give this a chance since it's only $1. I tried it for the first time yesterday along with my Ulta eyeshadow and it went on SO smoothly and perfectly. I loved it! It stayed on all day long and was easy to remove with Vaseline. I'm so happy that I tried this product and I will no longer spend $7+ on eyeliner when I can get the same quality for 1!

I found this for just a dollar while shopping. It's one of the best eyeliners I've used, hands down! It goes on simple, smooth, and unlike other eyeliners I've used in the past it's very easy to take off and It's easy to fix any mistakes made. However, you have to be careful because It can break easily. Other than that, it's an amazing product, and I'd recommend it to everyone!

This product is the best eyeliner I have ever used. It goes on smoothly and with precision. The line looks like satin. I buy this product continuously and have no plans of ever changing it. Seriously, it is way better than any other eyeliner I have ever used.

This has replaced my Revlon Colorstay liner in Black! I love LA Colors, but I had very low expectations from this liner, since so many expensive liners have let me down. Boy, I was wrong! This stuff doesn't budge! I have oily eyelids, so most liners smudge no matter what, but this stuff doesn't even a little! Sometimes the liner is "stiff" at first, but once it warms up from applying to your skin it goes on very smoothly, and the black is a nice "true" black. The lasting power is amazing. I LOVE this eyeliner, and use it every day. I can't believe it was only $1!!!! UPDATE: I have used and loved this every day since I bought it, and have gone and bought several backups, as well as gotten several friends hooked on this. Still can't believe it's only a $1!!!!

Love this stuff. You can buy it at Dollar Tree, which means it's dirt cheap, and yet it does the job. It wears off a little during the day, which is fine for me, yet it blends well, especially on the bottom of my eye where I hate putting dark eyeliner. I've used it for a long time, and love it more than any other expensive, worthless eyeliner out there. LOVE'N IT!

AWFUL! Very dull color, hard to apply, and the packaging is flimsy. Whenever I roll it up to apply it, it keeps rolling back down. This mess is terrible and cheap, lives up to it's price of $1.

***This is a review on the white colour - AE665.
I got this at the warehouse, its like a target version in New Zealand.
I got it for $10 NZD, which is a waste because this doesn't stay on.
It just disappears after a couple of minutes.
But I like the creamy colour and texture, its so easy to apply.
But I usually like my eyeliner to stay. So I won't be buying this again, kinda guttered I wasted $10 on this that I won't even be using ever again.

I totally agree -- this rocks. I bought it to keep in my purse, but it is so good I bought more to keep at home. As with most LA Colors - great product and great price.

Omg my must have eyemakeup essential only eyeliner ill use on my water line good color just a simply amazing product!!