83%
would repurchase
3.9/5
package quality

price range

description

ingredients

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben. May contain: CI12251, CI12250, CI 12245, CI12719, Basic Violet 16, HC Yellow 2, CI42520, Basic Red 51, Basic Orange 31, HC Yellow 4, Basic Yellow 40, CI60730, CI61570, CI42536, CI42090, Basic Yellow 87, CI62045, CI16255, CI56059.

Reviews

Reviews


5.0
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5 years ago

I used to use Manic Panic but the price point is high especially if you have long or thick hair so I switched to Directions which I can find much cheaper online (less than £3 a tub). They have a...

About reviewer (3 reviews)

Age36-43

SkinCombination, Medium Brown

HairBlack

EyesBrown



5.0
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6 years ago

This one of the best hair dyed. You must bleach first plum is my favourite .

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair

HairOther

EyesBrown


2.0
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6 years ago

Hugely disappointing. I ordered this online because it's actually not available where I live. I wanted to try a different brand and La Riche had more reds to choose from than Manic Panic (I can...

About reviewer (1 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


5.0
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6 years ago

I have used this product so many times and with so many colours. I have not only used this product on myself but also on my mum's hair and we both have high opinions of this product. To see my...

About reviewer (1 reviews)

Age19-24

SkinOily, Medium

HairBrunette

EyesGreen


5.0
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7 years ago

I have dark blond highlighted hair, so all of my life I had to fight the brassines. I used permanent toners which damaged my hair and violet shampoos which dried my hair, violet conditioners which...

About reviewer (7 reviews)

Age36-43

SkinVery Dry, Fair, Neutral

HairBlond, Kinky, Medium

EyesHazel


5.0
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7 years ago

I have been using Directions for the past two years. My favorite colors that I often repurchase are Cerise and Turquoise. I tried Plum and was disappointed with it because it faded very quickly...

About reviewer (13 reviews)

Age19-24

SkinOily, Fair, Neutral

HairBrunette, Straight, Fine

EyesBlack


5.0
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8 years ago

I've been using these dyes for years. My favourites are Rubine and Pillarbox red. On bleached hair they appear really bright, but they do still show on darker hair. What I do is dye my hair with...

About reviewer (13 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesBlue


5.0
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9 years ago

Until today nothing had touched my hair! But I wanted a change! My hair is dark brown at the top and as it goes done it gets lighter. I don't want to mess my head so I wanted an ombre effect. I...

About reviewer (1 reviews)

AgeUnder 18

SkinOther, Other

HairOther

EyesOther


4.0
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10 years ago

I've been using Directions hair dye for a few years now and almost every time the colours ive used have turned out the way I wanted, stayed in for a few weeks and then started to noticeably fade....

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair, Warm

HairBlond, Straight, Medium

EyesBlue


4.0
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10 years ago

I dye my hair quite often using the cerise directions colours, and I find it work really well. I usually mix it with a white conditioner, so then the pot of dye lasts loads longer.. My hair tends...

About reviewer (1 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium

HairBlond

EyesBlue


4.0
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11 years ago

So i used directions violet on my medium brown unbleached hair. I was quite pleased. The pot was good, no messing around with preparing it before and stuff. One thing i would say is that i wish it...

About reviewer (1 reviews)

AgeUnder 18

SkinOily, Fair

HairOther

EyesBrown


5.0
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11 years ago

I have dark brown-black hair as I'm asian, I dyed my hair a lighter brown using Liese bubble hair colour (I did NOT bleach) & used CERISE on my hair! The colour showed up surprisingly well despite...

About reviewer (10 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium

HairBlack

EyesBrown


5.0
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11 years ago

So, I've coloured my hair with this 3 times... plum mixed with sfx wildflower turned an electric purple, violet on its own was similar but lighter and didn't stay as dark, and a plum/atlantic blue...

About reviewer (13 reviews)

Age19-24

SkinDry, Olive, Warm

HairBlack, Wavy, Medium

EyesBlack


5.0
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12 years ago

I've been using Directions for nearly 2 years now,mainly the reds pinks and purples. I've recently took the plunge and used Alpine Green its a really beautiful blue based green almost...

About reviewer (39 reviews)

Age36-43

SkinCombination, Fair-Medium, Cool

HairRed, Wavy, Fine

EyesBrown


3.0
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12 years ago

* I tried this color in Carnation Pink. It's ok I guess. I bleached my hair to medium blonde but I should've gone even lighter. Color does not work on dark hair at all. You have to bleach your...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesGreen


3.0
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12 years ago

I really wanted to like the Directions white toner after hearing so many positive reviews. I left the product on for 30 minutes (the instructions recommend 15) and when I washed and dried it all...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesBlue


5.0
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12 years ago

I use 'Carnation Pink' to achieve my pink fringe amongst my blonde hair (see profile picture) and I love it. I have bought this product over and over again for 6 months. As I use it on a...

About reviewer (13 reviews)

AgeUnder 18

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesGreen


4.0
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13 years ago

The great thing about this product is that you don't need to mix anything to it - it is ready to use. These dyes will stain your skin, so gloves are necessary for applying the colour - use two...

About reviewer (1724 reviews)

Age25-29

SkinVery Dry, Fair, Neutral

HairGrey, Kinky, Coarse

EyesBlue