Isn't it about TIME NYX came out with a foundation already? Totally not surprising it would be a decent quality yet inexpensive, given their nice lip glosses. I'm about an NC10 if such a shade existed, with NO pink in my skin as many makeup manufacturers sadly assume if you're super fair. (So a foundation like Revlon Colorstay in Ivory is out of the question for me: that one gives me pink face with white neck.) For me, the NYX HD Foundation in Nude 01 gives a really close skin tone/shade match. It's been a few hours & it's darkened just a tad, so that's something to keep in mind. LOVE that there is no SPF in it. That's a great way to ruin a foundation - even with even non-flash photography.
Coverage: I only applied a thin layer, so I got light out of this one. Maybe it's buildable. Worth investigating! In sunlight, it's imperceptible. THAT is super important - I don't look like I have anything on at all. I definitely would not call this one thick, heavy, or full coverage. Medium at the most.
NOTE: For other Hard Candy Just Face It Foundation refugees like me who would love to wear it, but the "Fair" shade is too dark ... give this one a go in Nude. I was all ready with the receipt sitting on the counter to return it at Ulta & didn't - yay! continued >>

I thought this would be my HG foundation since I bought it... when I first used it, my skin was quite oily and the colour matched beautifully... but over the next few hours I observed it was a bit orange/peach (I do need a yellow undertone) but it wasn't so bad when set with powder, still much better than a lot of foundations I'd used before.

Unfortunately (depending on how you look at it) my skin has been transitioning from quite oily to now combination... so I have dry patches where I've had breakouts and the foundation really emphasises those dry patches when I apply it. It looks pretty horrendous on those areas actually!
Despite that, I wore this foundation while getting some passport photos taken as I didn't want a white cast on my face for 10 years in some photo, and being an 'HD' foundation, this certainly did the job and left no yucky white cast (which would have left my skin looking very ashy) which was great.

This foundation photographs well and is light to medium coverage in my opinion. It would definitely suit oily skin but not so much if you have lots of dry patches especially from where breakouts were as it does tend to emphasise any dry skin, which is unfortunate

I really like this foundation but since my skin is changing, my needs are changing and I can't give it as many lippies as it probably deserves!

This is an AMAZINGGG product, as everyone else on this page has mentioned. I use Soft Beige, because I'm fair but not pale. It blends SOO WELL, I noticed that right off the bat. It lasts for a very long time, considering I have VERY OILY SKIN. If your looking for an oil stopping foundation, this may not be the one for you, because I still needed powder, however it worked well with powder and I was fine! It gave my skin medium coverage which is perfect. Oddly, my skin has looked ten times better WITHOUT MAKEUP now then it ever has, even though this isnt geared towards helping acne. I had little acne marks and this seemingly took them away, I'm not sure why, but it's my miracle product. Go for it :)

I absolutely adore this foundation! My HG foundation is Nars Sheer Glow in Syracuse but at $42 a pop and no pump I found myself looking for a cheaper replacement. Its not exactly the same but I love it none the less! The coverage is medium but very buildable on me. There is no SPF so it photographs just lovely. There are no shimmers yet it gives my skin a dewy look which is what I love about my Nars. The best part is it comes with a pump!
I got it from Ulta. The cost is normally $14.99 however, they had a buy one get one 50%off sale & I had a coupon for $3.50 off. I picked up 2 bottles (1.26 oz each btw) in the shade natural beige 06 for $20!! It matches perfectly! I tried Revlon Photoready...I looked like a glittery HOT MESS and NONE of the colors worked for my shade. I am an NC42 and sometimes NC44 for reference. Ladies (and some of my fashionable guys) don't sleep on this one! It's definitely a keeper ;-) continued >>

THIS HD FOUNDATION IS THE BEST! for 3 years ive been using maybelline gel foundation and i wanted to try revlon photoready because of the coverage but it was so expensive so i bought this and it waaaaas soooo BEAUTIFUL! the shade i bought was a bit darker so what i do is to top it off with press powder and it is so lovely. HIGHLY recommended. i have oily skin, acne prone large pores, white heads, you name it! but this was the best full coverage for me. i still use my gel foundation from maybelline because its so light and natural but this nyx is just the thing! i hoped i helped. in te philippnes it just costs around 650 pesos compare to revlon of 900+++ pesos.

My ulta just got in a bunch more Nyx products than they used to have and I perused them because I've always liked the makeup on their website. I've been looking for a foundation for a long time, it's very hard to find one that matches my skin at a reasonably price because I'm pale as a ghost! well I saw they had testers of this foundation at the store so I tried out 01 on my hand, and it matched so perfectly and the price was reasonably so i brought it home! it's great so far, it matches me perfect, gives great semi-sheer coverage just to even out my skin! It's a tad bit yellowish compared to my skin but I'm super pink naturally so Iike getting a clear canvas to put blush/bronzer on.

Ulta had 40% off of NYX cosmetics this weekend, so I picked up this foundation for around $8 (which is amazing in my opinion). I chose color 03 in Natural. Right now, I am a little tanner than usual, and this seriously matches my complexion perfectly. Not too yellow, pink, or whatever other color could possibly be a base. It really is perfect. If you are looking for a foundation that covers everything and is thick/heavy, then this is not the foundation for you. However, I only need light/medium coverage. This foundation is perfect for that. I spread it on with my fingers and it perfectly evens out my skin tone and leaves my skin appearing dewy and moist. It lets some of my natural freckles I get from the sun come through slightly, so my face looks natural; not like I pancaked on a ton of foundation which just always looks awful in my opinion. I do have oily skin, and this doesn't do anything for that, so unfortunately I will need to keep my powder compact on me for about 4 hours later when I start to see shine. However, this is inevitable with any foundation if you have oily skin. I was going to buy Makeup Forever HD foundation, and I am not comparing the two since I have never tried Makeup Forever's foundation. But for the price, I'll continue buying NYX. If something happens to it, I won't cry over $8. I would cry, however, if something happened to a $40 Makeup Forever foundation.

I have been using this for over two weeks now and really like this foundation. It gives a flawless finish when buffed in with a dense brush. (I usually use an Eco Tools blush brush) bought in sand beige which is perfect for me! It does not help with my oily skin but the coverage and finish are nice so I just powder over it. Lasts pretty well too, I work 12 hr shifts and still looks nice when I get off work. For the price you can't beat this foundation!

Do I like this product? Why? - Yes, I found that it smooths out fine lines and blurs the skin to make it look more flawless.

Texture? Light/airy feel. It has silicone in it, so it's almost like a foundation and primer in one.

Shade? I'm an NC 37-40. I got the shade Natural Beight 06 and it's perfect for me however....(read below).

Oxidize? YES. I have combination skin, but as of right now I have really dry skin. This foundation does oxidize on me and FAST. I would say after 15 minutes on my face, I see that my face got more orange. I like the texture and flawless look it gives me, so I will buy a shade 04 and mix it with 06 and hopefully the foundation will oxidize to my perfect shade. BTW, 04 was wayyy too light for me, but 05 was wayy too orange. 06 is perfect, but that darn oxidation killed it.

Lasting power? I think it lasts ~4 hours maybe a bit more. I put powder over it...so my judgement may be a bit off. I haven't tried it without putting a setting powder over it.

Would I buy this again? Maybe, if I get the foundation to match me after it oxidizes.

I don't usually wear foundation due to the thick feeling, but I have a lot of redness and uneveness in my skin tone. I heard that this foundation had a lightweight feel so I decided to try it out and I'm super happy I did. This stuff feels as light as a tinted moisturizer but with more coverage. The Nude 01 shade matches my skin perfectly! It evens out my skin and hides any minor acne I have. It leaves my face with a little bit of that dewy look that I love! I don't use any powder on top. I sweat a little bit at work and this stuff stays in place all day.

I wanted to like this product so much that I ended up buying two shades to match my skin. Even though, I have to give these away. They don't make anything for light, light skin. I have tried time and time again. I am a big fan of NYX, and I love all of their other products! I just think that they might do a better job in the future of matching skin. I am not a difficult customer, but I do think that they could do better between Kabuki and Jaundice.
Revlon and Almay, who have made the most amazing foundations for my skin (mass-marking, and no animal testing, just like NYX), discontinuing their products just astound me.

I never had high expectations for this foundation, simply because of the limited reviews and lack of knowledge on shade availability---I ordered this online and shipped to Canada. With that being said, I took a gamble and won! I am generally NC20-25 and purchased this in the shade 04 Sand Beige. This shade matches quite well and doesn't oxidize, and I do have an oily tzone.
This blends so easily and is workable with a brush, sponge, or even just your fingertips. My favourite method is with a beauty blender as the finish is very natural. This doesn't dry immediately, so you do have a bit of time to work with it. I don't wear a primer with this, but do apply this over an SPF 55 sunscreen, as this doesn't contain any, and it has lasted from 8am to 10pm, with only a touch up on my nose with some blot powder. I can't say for sure this will work that well on it's own, as I never go a day without sunscreen and don't plan to do so. The packaging is okay---plastic pump bottle with a lid. However, at $15 USD I would expect something more substantial.

On a sidenote, this is nothing like the MUFE HD foundation. While they both photograph nicely, this has light to medium coverage whereas I would say the MUFE has medium to full coverage. The MUFE truly gives a flawless look, whereas this still requires some extra concealing/layering of products to acheive the same look MUFE gives. This does feel lighter on the skin than MUFE, but again, the coverage is not as heavy. I would purchase this again, and would venture into more of the HD lineup.
UPDATE:
You can now purchase this at select London Drugs locations for $17.99 CDN, where testers are available. There are only eight shades to choose from at this time, along with 4 shades of the HD powder to choose from.
**The full line of NYX is not available, but select shades from their more popular products are**

I was so excited to try this this product (mostly bc I had not seen a bad review and really need a photo friendly foundation). I bought mine at Ulta (they have the line in the actually store) and picked shade 02 after trying out the samples.
I could not make this look flawless. First off, to get fairly good medium-full coverage, I had to use 2 pumps per each side of my face. That would not bother me, as I am willing to use extra product and use it up faster if it works for me. The product creases badly, did not do anything for my pores - and I used Revlon's primer. Setting powder, spray of fix plus, I thought I was gonna look fabulous. Couple hours into it, the foundation broke down so badly that I had to use powder foundation over it to cover the bare spots of my face. I am not that oily, foundation just somehow separated and disappeared from random spots on my face. It ate up my bronzer and blush so I had to reapply.
and it is oily looking with enlarged powers after 5hrs wear... :<
I am so disappointed! I know NYX does not state that the foundation is long wearing but I expected more than that.I can also feel it on my skin.. As if extra layer is hanging on me. NYX HD primer under eyes did not work with this foundation as it dried out no matter if I applied eye cream or primer first.
I must say that if I forget about the poor coverage and terrible lasting power, it made my face look fabulous in a phone flash pic upon application.
Unfortunately, if the product fades before I even get to an event, it is a major fail for me. I will buy the HD powder which is supposed to be long wearing and try to put it on top..see what happens.
I am going to return the product asap though.
3 lippies for packaging, ok price, and great photo potential
On the hunt again.. continued >>

THANK YOU NYX! I use this along with the NYX HD primer and the results... my skin looks flawless, poreless, and beautiful! Cancels redness and pimples. The HD concealer is amazing, too. I would recommend this to anyone who wants to fake flawless skin without looking cakey, flakey, or overall gross. Looks very natural, but again, flawless. Dunno how you did it, NYX, but I am very impressed. Can't wait to go purchase the rest of the HD line.

Nc25 in Mac - 04 is my exact match in Nyx hd foundation. Love it!!! So flawless and lightweight. Blends right into my skin I use a stippling brush!
Amazing foundation for 15$ !

Combo skinned, NC25. Sand beige was a good match. Application was easy and glided well. Fresh application looked nice. But oop - not three hours later was this already starting to cake on me and oxidize as well.

My skin in extremely dry and I've been having troubles finding a foundation that doesn't accentuate that. I saw this online and took a chance by ordering the lightest shade (Nude 01), I'm very pale with yellow undertones and this shade fit me almost perfectly (maybe just a smidgen too light).
I wear this foundation without a primer and apply it with a flat top brush and it blends easily into the skin, cancels any redness, hides small pimples and best of all makes my skin look healthy with a semi-matte finish without clinging on to my dry patches! Due to my dry skin I don't set it with a powder, but it still stays put for roughly 10 hrs, which I find impressive! As an added bonus your skin will look fan-friggin-tastic on photographs when you wear this foundation.

This looks glowy and beautiful, but it oxidizes and gets darker the longer I have it on. Also it does feel slightly heavy/ tight on my skin. I dont like that feeling. I like my foundations to feel dry. This feels creamy on me and takes forever to dry and mesh with my skin. For the price, it's really nice. I still prefer my Laura Mercier Oil-free or Revlon Color stay over this.

I'm loving it!! Ordered of ebay for a few $$ cheaper. It works well with my dry skin I start with a washed & moisturized skin then apply with a flat top brush. I would say it's a medium coverage but could probably layer on for full. Easy to wash as well. I would def order again. continued >>

A great foundation!! To start, I'm around a NC-25 and the Sand Biege 04 shade works perfectly for me. I've never been much of a foundation wearer because of the shade selection for my very yellow-based skin tone as well as worrying about streaking, application time, etc. With that said, if I ever want any coverage, I usually use a BB cream since I can apply it with my fingers like a moisturizer. The problem is with its high SPF content, flash photography is horrible with BB creams... hence I needed a non-SPF foundation for those nights out and photos will be taken.
NYX HD foundation turned out to be perfect for this! The color match is spot on. I can apply with my fingers or use a flat top brush (which I found to be much faster and more dewy). I had a very nice glow in my flash photos. Definitely awesome! The bottle is plastic but it does have a pump which helps things stay hygienic. The texture also not truly a liquid (like colorstay) but thicker like a thin moisturizer. Coverage is light to medium. Price is around $15, which I found to be way worth it since it was in every way, what I needed.