Pretty good. Not an ideal result but neat and pretty.
No clumps. It is definitely a builder. It takes a bit of effort.
That can be solved by using a primer!

This product cost me NZD$32, so I was expecting some pretty great things. However it appears to be just the same as Covergirl's false lash fusion mascara (which is much cheaper). It takes a loooong time to build up which is not that great for me as I don't have too much time in the mornings. It wasn't bad per say, just not what I would have wanted for a mascara of this price.

If in doubt between the original False Lash Effect and this Fusion one, go for the original. It works better than this one.

Still it's not a bad mascara at all, better than others I've tried in this price range. Just don't look for a real false lash effect, even though that is what Max Factor named this product. I found it enhances your natural eyelashes very well and it does add both volume and a tiny bit of length...but it's not exceptionally impactful.

First impressions. good!

This mascara definitely gives you the length and some volume. What I didn't like was that you need to apply a good few coats to get the 'false lash' effect, saying that even by applying a good 3 coats, it doesn't clump which is great!

Makes my lashes feel light and doesn't give you the spider leg lashes!

one of the best mascaras that i have ever try!!!

I didn't like this at first, because the formula seemed thin and didn't give the dramatic effect I wanted on the first few coats. I was really disappointed. But be patient! This mascara layers really well. Think thin layers, rather than a goopy mess. I can apply 3 or more coats and this does not clump! Another bonus: With this I don't use an eyelash curler anymore. After my fourth coat or so, while still wet, I look down, then use the backs of my fingers to nudge my eyelashes up and towards my eyebrows. BAM. Luscious curled eyelashes.

I'm extremely fickle when it comes to mascara - it's probably the only product in my lineup that I am genuinely not concerned about. Don't get me wrong, I wouldn't be seen without a few lashings in place - I just have no brand that I consistently turn to, and I rarely look for any reviews when it comes to this kind of product. As a result, my normal go-to is whatever is currently on offer at the drug store. I'm always loathe to spend the kind of money that I blow away on high-end/department store foundations/blush/lipsticks on something like mascara - call me weird, but that's always how I've felt!


I bought Max Factor's False Lash Effect Fusion when it was discounted by a few pounds at a local store. I normally consider Max Factor to be a little more reliable than the likes of Maybelline or Rimmel (apologies to any fans of these brands - I have just never got on with them personally), so I thought this would pretty much be a fool-proof choice. My lashes are quite long but relatively sparse and poker-straight, so I generally need to curl and apply a few coats of mascara to build up the volume. Fusion promises a blend of length and volume, distinguishing it from the standard product. It comes in a generic Max Factor convex tube; plasticky, cheap and cheerful, and certainly nothing to be wowed by.


The brush head is conical and quite broad, which for me makes it tricky to reach the corner lashes. It's also solid plastic (i.e. not soft bristles), which can lead to inevitable mascara-wand injuries if you blink while applying! In my experience, solid mascara brushes are far better for defining lashes rather than adding volume, and this certainly seemed to be the case here. While my lashes did look a little longer, they did not appear any denser and I honestly could not see much impact following application. I tend to like a slightly exaggerated lash; not mega-volume in the vein of Bourjois' Clubbing Volume, but certainly a little oomph to make my eyes stand out. This product pretty much just looked like my normal, bare lashes, but a little longer and defined. Not the kind of impact I was expecting from a product claiming to offer a "false lash effect". I also found that the product did flake during the day, leaving attractive (not) black specks under my eyes. I didn't experience any transfer or irritation of any kind. This product also does nothing to add curl, so you will need to manually curl your lashes before application.


In conclusion, I would personally not purchase this again; it was quite expensive for a drug store mascara (I cannot remember the exact price but it was somewhere in the region of £10 with the discount applied) and doesn't offer anything significant to justify this. I am currently enjoying Shu Uemura's Ultimate Expression mascara, and will continue using that for the foreseeable future - meaning that sadly Max Factor's offering will be resigned to the garbage.

My lashes are short, thin and really straight, but with this mascara, they aren't. It gives a lot of length and curves the lashes nicely. It doesn't give as much volume as I'd like, so I can't give it full 5/5, but otherwise it is awesome. Definitely one of my favorite mascaras ever and my sister loves it too.

How do I love thee, oh Max Factor False Lash Effect Fusion? Let me count the ways...

1. You maintain the perfect texture of a thin, sooty wetness that applies easily, yet dries quickly.

2. Your brush is big, but your bristles short and rubbery, which means I can pump up my lashes with no clumpage.

3. You are not waterproof, but you never leave me until I want you to. Even then, you exit politely. No vicious scrubbing necessary.

4. You live up to your name, prompting questions like, 'Are those really yours?" whenever people look at my long, voluminous lashes.

This is a fanfuckingtastic mascara. 'Nuff said.

Max Factor really hit the nail on the head with this one. I am absolutely pleased with this product. I have pretty short eyelashes, and this stuff really really gives them that false lash look, without looking over the top. The thing I like most about this product is that it is buildable. It goes on in thin layers, not only does that help to build the product..to me it ensures you won't experience any clumpiness. I prefer this over the name brand mascaras! It is a must have!