I absolutely love this brand,and this shade. It came out just as the box indicated;a very soft,light beige blonde. This shade really softened the stark platinum I had. I will definetely repurchase.
This is one of the few bottle blondes that substantially lighten my medium-blonde hair without bleach. I achieved a rich-looking, buttery light blonde with this kit. I also liked the protective pre-color serum that comes with the kit; it did seem to protect my hair well during coloring. Will purchase again.