Hate the extra packaging, but I like the product inside. Does a good job of keeping my shadow crease free, vibrant and in place for an entire workday. I found this at a local beauty supply store and was pleasantly surprised. The packaging looks like it is a dupe of UDPP, which I have not tried, and probably never will as long as this keeps performing for 1/4 the price.

My first primer potion ever and probably my last. Got it for about $5 at a beauty supply store and used it for a natural smokey eye. Took a nap, went to a basketball game and came home 5 hours later with my makeup still perfect. Just a tiny bit of creasing (barely noticeable) and no melting/smudging at all. Made the shadow stubborn to get off, but it's nothing a little makeup remover won't fix.

Obviously a dupe of the Urban Decay Primer Potion - which I have yet to try - but this made a dramatic foiled eye shadow look stay on all day long at work!

I purchased this product on yesterday at my local BSS and tried it out today. What can I say but AWESOME!!! I have VERY oily eyelids. My eye makeup looks great when freshly applied but after a few hours, it's creasing like crazy, faded and just plan awful-looking. I've tried one other product, which was very cheap...you usually get what you pay for:( But, not with this product! It was just under $5 bucks and works like a million bucks!!! I put on the primer and applied my makeup around 6 a.m. this morning and at 7:33 p.m., my eye makeup looks like I just applied it! I plan on going back my local BSS very soon and stocking up!

i love love love this primer my colors are bright and they dont crease or fade and i slept with it to do the 24 hour trial and i woke up like i just did my makeup. i needed a new primer that would do a better job and this is it...DONT LISTEN TO THE BAD REVIEWS!!! this is great ladies :)

I love this stuff I have already purchased 2 of these gems. It has staying power. Its true the consistency isn't as thick as UDPP but it is almost as effective.It doesn't last as long as UDPP on me but it works good enough @ 4.99 verus 18.00 I'd rather stick to ruby kisses.The ruby kisses container is alot similar to UDPP. I don't really like the packaging but I guess it can be cut open just like UDPP to get more product out!

Wow! I LOVE this eyeshadow primer! I honestly didn't think anything could out perform UDPP or TFSI. Well, honey...enter Ruby Kisses! This stuff Here!? The bomb! It comes in a red tube that's shaped almost identical to UDPP original packaging. The consistency is not as thick as UDPP but more along the lines of TFSIs thinner consistency. I must say that it is equally as effective as both. If you're ever in the area of a beauty supply store, and looking for a dupe of the other two popular primers, check this stuff out. You'll be amazed. And it was only $5.99!!

Out of all the other items i bought from this line will be the Holy Grail eyeshadow primer for me. Ladies i suffer with oily eyelids all eyeshadows melt off my eyes no matter the time of year, i have tried quite a few of primers, TF Shadow Insurance, Elf Eyelid Primer, Urban Decay and some other stuff i got this and it comes in a tube similar to the UD and i paid 4.99 for it, Now i applied it like 2pm in the afternoon and midnight when i was ready to go to bed my eyeshadows was still there looking vibrant as ever that is a milestone for me because i had given up about this whole eye primer situation but here comes this and i will be stocking up on these just in case. Ladies with oily eyelids give this a try Ruby Kisses rocks