This is a new, very interesting and effective primer with a perfect amount (SPF20) of non irritating sunscreen for daily use. I use it over moisturizer as the last step of my AM routine (can be worn with or without foundation over it). It has a very blendable, light texture (with virtually no smell or ugly white cast) that smoothes on easily all over the face and neck. It does what a primer is supposed to by helping make up stay on evenly for many hours. But it also goes beyond that to build collagen all day long (for anti wrinkle and anti aging results), protects the skin from UVA/UVB damage and makes skin feel energized and glowing all day. I like this new and unique multi-purpose product concept very much but the price is a bit over the top!