I'm almost afraid to say it......I don't want to jinx it........but this is HG FOUNDATION!!!!!!!!!!!!!

A quick bit of background; I work lonnnnnnng shifts in warm , dry environments. I have giant pores on my cheeks and patches of very high colour. I wouldn't say I'm prone to spots, but when I do get them, they resemble acne. Overall my skin is very dry with a tendency to flake it I don't use good products.

So I noticed this new brand in local department store and when browsing. I had been eyeing up the high def foundation when a lovely assistant came over for a chat. She asked me all about my skin and what I thought it needed and recommended Rich Treatment Foundation. I was a bit skeptical as i really wanted to try a supposed 'hd' foundation. However when she told me she was wearing it right then and had been on her for 12 hours I got colour matched and bought it there and then.

Packing & Cost: a 20ml glass bottle with metal lid for about £22 which i think it a tad on the high side for the amount. Inside the metal lid is a spatula. Overal, elegant and practical.

Colour & consistency. I matched to a 10 in this foundation which is a light shade with pink undertones. They seemed to have quite a good colour range. The liquid itself is of a thick, almost tacky consistency, which I was quite hesitant about at first

Applicaotion & finish: I scooped a small amount onto the back of my hand and used a flat top kabuki brush to apply. A little goes a long way!!!!!! And coverage is definitely medium to high. It spread and blends extremely easily which i was not expecting from the consistency. One thing worth noting is this probably isn't suitable for those who prefer the barely there look from foundation. It almost totally hides my pores and does totally even my skin tone so to do those jobs effectively, it's a bit more heavy duty.

Over all ths foundation is set to replace my ELDWL. It lasted a 14hr shift and still looks imacculate. I'm going back to the counter tomorrow to invest in some more of their products! continued >>

I have used several bottles of shade 28, which is (at least to my knowledge) the lightest tone of this foundation. My skin type is dry and sensitive.


The product claims to be a "light reflecting cream foundation for a flawless and luminous complexion. This luxurious foundation with skin-smoothing squalane hides imperfections of the skin and provides your complexion with softness and freshness. The long-lasting formulation with medium to high coverage is recommended for normal, dry and also sensitive skin." I was very amazed to find that it actually does what it claims:
- gives good coverage yet it is hardly even visible that you are wearing any make-up;
- my skin looks healthy and luminous (not oily);
- gives silky and soft feeling, does not leave any dry patches;
- perfectly evens out the skin tone and the light-reflecting properties hide dehydration/fine lines;
- does not dry the skin out.


The foundation comes in a 20 ml glass jar with a built-in spatula. There are many different shades available and you should be able to easily find the matching one for you. About 17 Euros for only 20 ml might seem a bit too pricey, but a little goes a long way - It has thick consistency and compared to liquid foundations (e.g Lumene vit.C foundation for example) you only need very little amount to achieve desired result. This might be the one and only con here - should you be used to liquid-like foundations, you might need some practice to apply this one. In my opinion way too much product would be used when applied with fingertips, thus I have applied it with wet sponge, foundation brush and even mixed it with my daily moisturizer.


I would definitely recommend anyone with pale skin tone to give this foundation a try - I believe Artdeco foundations have one of the lightest shades in the market. In my personal experience it is also suitable for dry and sensitive skin - I am very prone to breakouts and this product has never caused me any trouble whatsoever.