I love love LOVE this mascara. This mascara was and always will be my #1 favourite mascara! The waterproof mascara helps to keep my curl in my lashes and it separates them nicely too. I have medium length lashes that are thin and I was surprised that this mascara kept the curl! I use this mascara as my first coat before the other mascaras and I use this on my bottom lashes. I have really oily skin and this mascara does not smudge or give me raccoon eyes. I love the product but hate the packaging. After awhile of having the mascara, the black thing in the tube keeps coming off and gets stuck on the wand. It's really annoying and I wish they would stick on the tube thing better.

Not bad at all, it separates, and defines. It does tend to smudge but not as bad as others I've tried.

I was at Target yesterday looking to repurchase my Maybelline falsies when I saw this one. I thought I would try it. I bought both and went home. The next day in the morning I tried the one by one mascara. I fell in love with it. With one coat my lashes looked amazing. I thought to myself "hm if this is what one coat is, what is two coats?" I applied a second coat and thought this is it I don't need anymore coats. My lashes looked like fake lashes. This is my HG mascara. I recommend this anyone and everyone. I love this mascara. It brings volume and length. It doesn't clump. It takes a considerable time to dry but its only like a minute or two. I recommend this anyone.

LIKES:
-dark black mascara
-can layer on the mascara for volume
-gives good volume
-maintains curl
DISLIKES:
-chunky wand, hard to get mascara onto every eyelash
-formula dries out very quickly

This was the first mascara I ever purchased, and I loved it. I still love it to this day. It really separates the lashes so there's virtually no clumps. I completely recommend this as a first mascara because it's very buildable. However, it doesn't tend to give the illusion of bold or long lashes. I already have long lashes, but it didn't add length at all. And even with a lot of coats, it doesn't really look dramatic. I've ventured on to different mascaras, but I almost always use it everyday to separate the clumps that were created by my other mascaras. I used to switch the brush of this mascara into my other mascaras to get clump free lashes. Overall, I love it. If you're looking for clump free lashes with volume, then this is for you. :)

My natural lashes are long and flat so I have to curl them several to get them to stand. Unfortunately this product does not hold a curl and the shape isn't very helpful to be able to distribute the pigment throughout all the lashes. Would not repurchase.

Suprisingly enough, I actually liked this! It does separate pretty well, but does not keep the curl as well as I had hoped. Not very many clumps, good color & no smears. I liked this better than the Falsies, but overall, I would only rebuy this is if The Rocket was out of stock. But pretty good! continued >>

HG mascara! I have thick lashes already, and they're fairly long, but they don't tend to stay up very well due to the weight. I do actually like wearing mascara, but I want it to be NOTICEABLE. This stuff does EXACTLY that--draws out every single one of my lashes, root to tip, and makes them stand out. I love this brush, it's really very good. Not crunchy at all for me, my lashes are still soft after application.
Tip--I ALWAYS make sure to curl my lashes before mascara. And with this, if you find it doesn't give quite enough volume, do what I do: lift your upper eyelid just enough so you can see that you've properly got the brush placed at the base of your lashes, and then move the brush side to side as you sweep from root to tip. Quickly, mind you, or it isn't quite as effective. This works with ANY mascara, but with One by One, it REALLY brings out the volumizing effect, and holds a curl MUCH better.

In search of my HG mascara, this is my fave thus far!

Pros: It lengthened and separated my short sparse lashes, seemed to grab every lash making them look full. Short sturdy wand made it easy to control. The tapered brush shape got coverage to the corners of my eyes. Great for accentuating bottom lashes. No clumps, no flaking.

Cons: Difficult to remove. Had to use baby oil.

Bottom line: I'd buy this again and recommend to a friend. Although I'd probably buy the washable version next time.

I was sucked into the hype and the pretty coral packaging....this is a mediocre mascara, for my sparse thin medium length asian lashes. Comes with rubber bristles that are fat in the middle and thin on both ends.It separates well initially, the first 3 swipes but gets clumpy afterwards. It provides more length rather than volume on me...Left my lashes feeling slightly brittle and crunchy...The good points are that it doesnt flake and smudge and is pretty easy to remove at the end of the day. Goes on quite dark black and you only need like 2 coats to darken the lashes...Mediocre at best for me...