I went into Sephora with no intention of buying anything in particular. In fact, when I saw the Urban Ballerina collection online this wasn't the polish I was drawn to. But in the store this definitely caught my eye. It's the perfect purple, on the warmish side, just between grape and plum. It's dark but no so dark that it looks black or becomes super vampy. AND the best part is that it has a lovely, slightly secret magenta shimmer that shows up under lights or in the sun. This polish glows from within. I've spent months looking for my perfect purple and this is it. The application is great with two coats (could possibly be a one coater ever) and nice and even.