57%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


4.0
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4 years ago

This is my second time DIY colour at home using this product. I’m Asian who have 3 months of regrowth. I want to match it with my previously colour hair (medium brown). I used the shade 8A, medium...

About reviewer (127 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Warm

HairOther, Wavy, Medium

EyesBlack



2.0
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4 years ago

I purchased a red dye foam, it didn't turn out red. My roots turned orange and didn't even dye the rest of my hair. Like when the tell you don't worry about the color of rhe actual dye because...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair-Medium

HairRed

EyesBrown


3.0
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6 years ago

I thought the packaging was very nice. The gloves were in their own little baggie and I liked the way the conditioner was packaged considering I have short hair and never need the whole thing. I...

About reviewer (5 reviews)

Age30-35

SkinNormal

HairBrunette

EyesBrown


3.0
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6 years ago

I liked the concept of foam color. However that I felt it was a bit overpriced and dried out my hair. I have never experienced that with a hair color. I will not repurchase.

About reviewer (1520 reviews)

Age25-29

SkinAcne-prone, Medium, Cool

HairBrown, Wavy, Coarse

EyesBrown


3.0
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7 years ago

I upped this from 1 to 3 since I'm obviously a glutton for punishment & I tried it again since it was basically free on clearance on shade 3vr which was deep cherry something. It was nice! It...

About reviewer (389 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


2.0
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7 years ago

Foam didn't foam at all. More like watery mouse, just melted into hair so very hard to tell where it had been applied. Was also so thin that I couldn't even "pile" my hair on my head. Flopped...

About reviewer (3 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesGreen


4.0
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7 years ago

I usually use Loreal Feria and dye my ashy brown hair a more reddish brown hue. I decided to change it up and try John Frieda hair dye because I love John Frieda products and I wanted to go a more...

About reviewer (17 reviews)

Age30-35

SkinAcne-prone, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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7 years ago

This is the best at home hair color I have tried. I love that it foams and I don't totally destroy my bathroom when I'm coloring my hair.

About reviewer (13 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesBrown


2.0
Created with Sketch.

8 years ago

This stuff is horrible! Yeah the color is perfect and it matches the color I get at the salon, but the applicator is crap! The liquid never fully foams up its half foam half liquid. The applicator...

About reviewer (1 reviews)

Age44-55

SkinDry, Fair

HairBlond

EyesHazel


5.0
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8 years ago

This is the best drugstore at-home hair dye I've ever used. Prior to this I tried multiple types of Garnier and Revlon dyes (I was satisfied with Revlon Buttercream for a while until I got 2 boxes...

About reviewer (112 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBlack, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

8 years ago

I'm gonna be very honest and say I think a lot of hair color disasters are due to not doing your research, and if you don't, you'll get off results no matter the product. Golden tones will always...

About reviewer (17 reviews)

Age19-24

SkinCombination, Medium Brown, Neutral

HairBlack, Wavy, Medium

EyesBrown


4.0
Created with Sketch.

8 years ago

I really like this dye. It’s easy to use and the scent, while not good, isn’t overwhelming. It’s very simple to set up, the included gloves are nice, and I love the conditioner. Spills are...

About reviewer (11 reviews)

Age25-29

SkinSensitive, Fair-Medium, Not Sure

HairBrown, Other, Medium

EyesGray


4.0
Created with Sketch.

9 years ago

I started coloring my hair at home--basically I'm restoring my original color (dark ashy brown) and covering 50-75pct grey.) I tried this color, a foam, and Olio (Garnier.) While Garnier seemed...

About reviewer (305 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Cool

HairGrey, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

9 years ago

This is the best drugstore hair dye I've tried yet. I'm not understanding how it has such low reviews. My criteria for a good hair dye includes: easy to use & doesn't fade easily. I guess that...

About reviewer (112 reviews)

Age25-29

SkinAcne-prone, Olive, Warm

HairBrown, Straight, Coarse

EyesBrown


5.0
Created with Sketch.

9 years ago

This is for the 6.5 copper colour. I really like it and I have had a lot of bad experiences with home colour. Unlike every other diy colour this came out the same colour as the box. In...

About reviewer (2 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrunette

EyesHazel


5.0
Created with Sketch.

9 years ago

this is my favorite hair dye! i have very thick hair and have an awfully hard time covering it all when i dye my hair by myself and the foaminess of this makes it soooo easy. i've used this...

About reviewer (161 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Coarse

EyesGreen


4.0
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9 years ago

After much research and all. Usual. This did lighten hair more the all before. Yes! - Happy but now maybe color over. Good for Springish/Summer! - Lighter hair maybe- cool- trendy - seasonal all....

About reviewer (31 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


1.0
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from

9 years ago

I haven't had necessarily the BEST luck with hair dyes. So when this one didn't work for me I wasn't really all that upset. I bought the dark reddish brown shade for my dark brown hair because I...

About reviewer (48 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


4.0
Created with Sketch.

9 years ago

PROS: Easy to mix the two components as they're both liquid, no toothpaste-type tube to squeeze out Easy to apply, texture not too thick or thin Applies to dry, not wet, hair It doesn't fry...

About reviewer (194 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBlack, Other, Other

EyesBrown


1.0
Created with Sketch.

9 years ago

I've used this twice. The first time, it was fine, and I liked the foam application method. I watched a video about how to gentle tilt the bottle five times to create the foam, and all about...

About reviewer (6 reviews)

Age36-43

SkinVery Oily, Fair, Cool

HairBlond, Other, Fine

EyesGray




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