The tube is cute, but not all that functional. This lipstick, however, is a star! It's dry enough to be opaque and long lasting, but doesn't dry out my lips too bad (I usually wear lip balm when not wearing lipstick). It's also great for most skin tones. It's a medium, intense fuchsia color, but has red tones in it, making it compatible for warm skin. I also like that it's a little shiny, but not overly metallic like a lot of other frosty lipsticks.
Atomic is slightly redder and has more sheen than Girl About Town (MAC). It's warmer than Snow Orchid (MAC) and less frosty or more matte. Many hot pinks have a blue-ish frost (unless matte or cream). This one has less frost and it's redder.
The only downside is that it's expensive, but well worth it if you're looking for that one perfect "hot pink" that won't remind you of a those drag queens you see clubbing in LA.

It’s a shame, because I really like Illamasqua lipsticks. They’re so rich and pigmented, long wearing and true to color without any overpowering scent. But this one just looked awful on my NC35 face, maybe not at first, but as it started to wear off. The unnatural blue base cracks to show my natural lip color underneath, or an awful ring around the outer corners…not a good look. I had to rate this poorly as it caused me actual embarrassment. I love Illamasqua but I'm sorry to say this product had to be returned, I exchanged it for Corrupt, a gorgeous perfect pink!

I love love love this lipstick. That's saying a lot as I am not a lipstick type of girl. The color is magnificent and full-force, no sheer whimpy coloring here. The texture IS a bit drying, especially as my lips are in poor shape at the moment but some lip balm under the lipstick and some gloss on the top make it better. This may not be an every-day look but I'm going to try to work it in at least once every couple of weeks.

This hit the UK shores 2 days ago, and I headed straight to Selfridges. I'd seen it online, in all its powerful magenta glory, ad wanted to see if it lived up to what was in my head.
It did. Illamasqua always does.
Be warned. It's bright. It's unapologetic. But man, does it look good. It's a similar texture to Box, slightly slightly drying but lasts for ever, glides on smooth, and such colour payoff. It's a dark pinky purple. Like the evil side of pink. I have pale skin and blue eyes and with a dewy foundation and a smidgen of brown eyeliner and mascara this lipstick looks incredible and does amazing things to my eyes.
I use Vow nude liner around my lips to stop it bleeding but I'm pretty sure it would stay on fine without.
Yes I'd buy again but it's not an every-day colour so not sure I'd ever use it up. I wore it today to a wedding with a bright blue dress and got loads of compliments.