This color was disappointing for me.
The tube swatch at the bottom of the packaging & the color online looks like a nice deep rich Red Delicious apple red, but it applies much lighter on the lips than the shade would appear in the tube. On my lips it looks like a deep rose-fuchsia. That's not what I was hoping for. :(
I would have figured this out in the store but there was no tester for this color & while I was buying Charming Violet G12 (burgundy purple) I figured I would really like (what looked like) this rich true red shade.
The sheer, moist, glossy formula is just my ticket. I love the fruity smell of Sephora's lipsticks also. The $12 price is great, considering the double+ prices of other brands in the store. But the color was a mistake. :( This isn't a shade of red I would have picked for myself. Oh well. That's why testers are indispensible.
It's otherwise a pretty color, other ppl are sure to like it. But definitely test it out first. The color is not true to the swatch.