This is the first drug store lipstick I have ever liked. I gave it a try because it was said to be a dupe if mac marquise d. So I gave it a shot & it turned out to be a perfect nude lipstick for my skin tone. (Im NC37-40)
Its a cool mauve/dusty rose, which does have a similar base color as marquise but without the gold shimmer. It looks like my natural lip coloring but with a little something extra. Basically it doesn't make me look OTT & is great for my desired look. which is more emphasis on the eye & soft nude lip. I don't like the packaging though, it's not attractive/sleek & you have to put it on "correctly" being that you have to slide the lid onto the front since there is a lock in/ clasp tab. I still pref mac lipstick packaging because of this. But I did stock up and but another for back up just in case this is LE- I don't even know if l'oreal has LE items- but I do like it enough to plan ahead. I keep one at work & one in my purse. Great nude pink for olive, cool toned gals. continued >>

This is an awesome light neutral mauve pink that has a great, long lasting formula. I love the formula for this line in general. I find it extremely long lasting without being overly drying. I've tried other long last lip products but the generally dry the lips out like crazy, crack and gum up all over the lips and its a big mess. This on the other hand is really comfortable to wear. I wore it all through a 12 hour day and had to only reapply once midway through the day. I didn't even use chapstick underneath for the second application and it wasn't overly drying. I find that after you apply, its best to leave your lips relaxed and not press them together and it will set in a few minutes. After that it remains ever so slightly tacky but that stops after half an hour or so. It just lasts through drinks, snacks and even lunch. I love this formula so much I wish all the colors I have are in this formula so I don't have to apply so much.

This is first and foremost an excellent pink for olive toned skin. Not too cool, not too light.
Then the benefit: goes on soft and velvety, matte yet not drying. Really comfortable as it dries down, nice stain effect. You'll need to reapply after eating. But who doesn't love to do that? Another plus is this product is virtually unscented and flavorless--bravo, L'Oreal.I gave it a 3 for packaging because I don't find it pretty or cool at all. But I can live with that as long as the contents are a 5.

I like the color a lot; it's a nice soft mauvy pink and quite neutral. I have very fair skin so on me it appears darker than it would on someone with a mid complexion. However, I don't find Infallible long lasting at all and it's very greasy. I also found that it fades quite quickly. Within an hour the color is faint and it doesn't leave a stain on the lips as some lipsticks do. Because it's a fairly light shade once it's gone there's nothing left.
I wouldn't buy this again though I like the color in the tube.

This is the first L'Oreal lipstick I have tried (I have only recently gotten into lipstick - always been a gloss person) and I am fairly happy with it. It goes on very smooth, doesn't sink into lip lines, and has a nice, slightly shiny, finish. Pigmentation is rich. It is creamy but does feel drying after awhile which is not surprising for a long lasting lipstick. It feels just a little bit sticky on at first, but nothing too noticeable, and I think that is what it gives it it's long wear quality. It does last through eating, which is great. The packaging is unfortunate and clunky; the price is not bad.
I like the color of Unending Kiss. I wanted a light, natural looking pink and all the others I have tried had frost. This has no frost at all and it definitely comes through warm on me (I have a lot of natural lip pigment). One coat is a rosy blush and two coats for a deeper, more vibrant pink.

L'Oreal's Infallible Le Rouge lipsticks are much like Wet'n'Wild's matte lipsticks, actually. Both of them go on creamy and smooth and soon "set" to a slightly tacky matte finish that ain't going anywhere for hours. The Infallible lipsticks feel slightly less heavy and are therefore more comfortable to wear. They're also not as drying as WnW's line. I also prefer the Infallible shade range. Unending Kiss is a pretty, cool rose. It's pink, but a subtle, mauve-y pink that isn't over-the-top. It's a classic, conservative rather than trendy shade and I think it would suit a range of cool skin tones. On me, it lasts at least four hours and through drinks. I do, however, think the packaging is kind of flimsy. While it's nice to be able to see the actual lipstick color through the tube, I've actually dropped and broken the lipstick accidentally. That's not normal tube wear-and-tear, I know, but I've never had a lipstick tube completely come apart due to being dropped before.

I have only worn this for less than an hour with no eating or drinking. And yes, that makes this review a bit pointless. I find that long wearing lip products whether lipstick, lipstains, glosses, whatever usually do not live up to advertised claims. I consider getting 3-4 hours of wear "long lasting".
The first thing I like about this is that for a quote long wearing lipstick, it's not drying out my lips. But it does have some tackiness to it.
I have medium pigmented lips and this color comes out to a soft pink with a touch of rose on me. It's very close to a MLBB on me. But it's a little too pink for that. But it's a very pretty neutral. I can easily just wear this with some mascara and blush and look polished. If I didn't have tons of lipsticks, I would buy more of these.

I absolutely would repurchase Unending Kiss. It's a wonderful pale neutral pink--just a step above a MLBB kind of shade. It has a satiny finish with just a hint of microshimmer. It feels very comfortable, and there's no taste or scent. I get a good 5-6 hours minimum wear out of this lipstick. It's a perfect everyday color, just grab and go and you don't even have to reapply until after lunch. I adore this product and it's easily a new HG in my stash.