MILKY WAY was made exclusively for J.Crew for the Sp/ Su 2011 collection. It is a glossy medium beige, or better yet, think of a mocha coffee with a touch too much cream; it is J.Crew's answer to the "greige" phenomenon. It is that creamy milked down coffee shade that seems to go with just about everything this season. One coat goes on semi-sheer and two coats is streak-free opaque, chips are hardly noticeable and it wears fairly tough. The color in the bottle is actually a little darker than the picture presented, but the color you see in the bottle is the color you get with two coats. I knocked it down a lippie because on my hands it brings out the red in my hands and b) I was expecting something a little lighter and more sheer... Although on toes, it is perfection. It just looks so clean and polished, I'm going to save it for pedicures.