Excellent product, and I would categorize it in durability between a washable tinted body sunscreen and a full-on sunless tanner. It washes off in your next shower - but only if scrubbed. I like that! FYI: I am VERY fair-skinned, and only get a result with the "Medium Deep" formula. Result is extremely natural and a bit dewy.
Knocked off a lippie for a lame SPF. Should be at least 30 or even 45!