So I bought this hair dye last night in blueblack,and after reading all the reviews this morning I was about to return it but couldn't find the receipt,so I had to use it...oh well...TO MY SURPRISE IT SMELLED LIKE CANDY AND IT WAS EASY TO APPLY PLUS IT DIDNT MADE MY HEAD AND FACE ITCHI LIKE EVERY OTHER HAIR DYES I USED...I WOULD DEFINITELY RECOMEND THIS IN BLUE BLACK!!!! PLUS IT WONT STAIN YOUR TOWEL!!!

I bought this hair dye a few days ago from the supermarket, shade 9A, and at £4 - cheap compared to my usual nice n easy liquid dye - I thought I'd picked myself up a bargain! But then I got home and read numerous reviews on the product before using it, and was definitely shocked by the high percentage of reviews slating it, I had visions of my scalp burning and my hair falling out! I used it anyway...
The packaging isn't the most exciting, but who cares really?
The instructions were simple and easy to follow.
The whole foam situation, which I was skeptical of, was fine. I literally shook the bottle three times, left it to settle for a minute, and found with a slight squeeze of the bottle - which the instructions say to hold upright - the foam came out no problem.
I must admit, the first thing that struck me was the smell, it took my breath away (not in a good way) with a strong smell of rank ale. This was easily forgotten about after a couple of minutes.
Applying the dye was so easy, there were no drips and it took ten minutes, and I have fairly long hair. I found one bottle was just enough.
Soon after application came the itching. Jesus Christ it was itchy for about five minutes, but any dye with hydrogen peroxide is going to itch...
I recommend, as do clairol, to do a skin and hair test beforehand - if you try it before you commit to putting the whole lot on your hair, then you won't have any surprises when you have an allergic reaction, just saying!
Anyway, washing your hair and using the conditioner sorts the smell and minor itching right out, and I can say that I'm pretty pleased with the results, and after seeing how it stays over the next month, will most likely buy this again.
This is the first time I've ever written a review, I just felt strongly that someone had to stick up for this product, not everything is as bad as some reviews make out.

Would never buy again, I have used many different brands of hair dyes over the years, usually buy whatever is on sale but this product made my scalp burn then the residue from the dye stayed all over my scalp until washed a few times and my head was itchy for days, I have never had that kind of reaction to a hair dye before. The foam bottle is also a pain, you have to keep squeezing the bottle instead of pumping it out, it was just annoying. I bought this on clearance in Target, now I know why, not worth it!!!

I wish I would've seen these reviews before buying this product. It was awful, will NEVER buy again. Foam was hard to apply to roots only, color ended up coming out darker, itched scalp, and smelled horrible. Don't know why I switched from my usual product. I guess I wanted to try something new but will go back to my usual trusted product.

My first time using this product but have been dying my hair for 10 years. Bought a dark brown color which ended up looking more of a blue black. Did an allergy patch with no reaction after 24 hours. But 3 days after dying my hair I awoke with a horrible rash on my neck, chest, ears and arms. Color is starting to fade after only a week and it did not cover my grey hair. Very disappointed in coloring properties but loved the ease of the process.

Bad, just bad. It smells awful, like stale beer. The foam is hard to mix through hair. And the color is blah--no shine, no dimension. Ick ick ick.

I will NEVER buy this product again............# 1- it STINKS- #2- I bought medium brown and ended up with BLACK.............they can give this away and I won't use it again.

This product was the worst hair color product I've every used. The foam was very hard to handle on my roots and then the rest of the hair. I had to use 2 boxes and the color was not as seen on the box. I'll got back to Garnier, as this stuff is awful.

I dye my hair all my life in a medium ash brown i used all others brand and the color is a medium brown no a horrible black!!!!!! my hair was dye medium ash brown always used another hair dyes brand and the result was pretty good but with this one awful color is not even dark brown who usually turns black is a medium ash brown!!!!!!!!!!!!! horrible plus the smell was like old soy sauce i never ever would purchase this brand again i use the normal version not the "foam" version soo bad not nice and easy is awful and dark i read previus comment and all the womans are complain abut the same situation is pretty sad my hair turns black and i wash several times black never comes out my hair was a green black awful plus i stink like old soy sauce like for a week i buy this product in walmart and im so sorry my hair is so damage because i remove that awful color and redye with a good color my hair now is in the ritgh tone i buy a medium ash brown from ion hair color and guess what the exact tone they said no like you guys before that i buy the original version ad was good but this foaming versin destroy my hair .

DO NOT BUY!!!! bought this a while back in a dark brown shade. the smell was awful, now, about 6 months later I went to a salon to go blonde and the bleach reacted with the dye (after some research, they use metallics) and my hair went up in SMOKE and now, 2 weeks later from the appt. i still have second and third degreeCHEMICAL BURNS on my scalp and the girl said i cant bleach any of my hair again till thats all new growth. 18 inches of hair gone to waste right now. needless to say i am VERY TICKED