Worst mascara I have ever used. Payed extra price for a cruelty-free product, but that definitely doesnt mean that I was expecting a worse quality than non-cruelty-free products. It flakes, leaves clumps and smudges all over my eyes. Also itched, and I am really unhappy with it. I bought a lipstick from the same brand, and it was not very nice either. It makes me sad when cruelty-free brands are careless on their quality, because I think cruelty-free should be an obligation for cosmetics, not an option.
I personally wouldn't recommend this product. It's very clumpy and extremely hard to get off. If you want an extreme water proof mascara then it's definitely the way to go. It's good for false lashes, because it stick so well. But I hate the clumpy-ness.
I had high hopes, but unfortunately, this mascara didn't hold up adequately. It thickened and provided a bold, black impact, but smeared during a short nap and also during activity. It uncurls my lashes and leaves them a bit heavy- feeling. Big points for being cruelty-free and reasonable, though! Sadly, it didn't measure up as a dependable product. I've read several positive reviews, so maybe it's my application methods or oily lids.
UPDATE: sadly, reformulated.
*WAS* One of the best waterproof mascaras on the "greener"--more environmentally and ethically conscious--market. And as good as more mainstream waterproof mascaras: my other regular staple was Maybelline Full & Soft w/p. Not as good as the seriously-amazingly-WP Urban Decay Cannonball or one of the cruelty-free tubing mascaras (Blinc / Kiss Me, Cargo, Mirenesse).
Well-tolerated on sensitive eyes and skin: no irritation to report. No fragrance. Might not classify as super-green (depending on one's criteria), as it does contain paraben preservatives, petrochemical derivatives, and other synthetic ingredients. On the other hand: it works and doesn't go off, is vegan and cruelty-free, and comes from the grand-daddies of cruelty-free cosmetics.*
Two shades: black and brown. The black is a soft black--not too grey, though--and the brown is a lovely mid-depth slightly russet brown (again, no grey tinge): great with lighter lashes. I've bought and used both: brown if wearing contacts, black if glasses.
The brush is simple, the traditional sort, not too thick, bristles packed quite close together. Formula: easy to work with, quite thin, not too dry. The stuff is very easy to apply, barely needs a comb through, yet isn't too wet and sloppy. Multiple layers are possible, but without dramatic effect: no spider-legs. Dries fast, leaving lashes soft and supple to the touch. No bobbles, smudges, crunchiness, or flakes. Stays on impeccably. Not sure whether it's actively good to lashes, or just not bad to them: I find they're in good condition.
One con: leaves lashes *slightly* dry to the touch. One lippie off for that.
Gorgeous simple basic everyday YBB mascara and can be layered to some extent, but the end result is a "natural" effect, like Clinique Naturally Glossy (another of my favourites). Look elsewhere for va-va-voom: this is light, subtle, discreet, tinted-looking.
Removes, as with any waterproof mascara, quick and easy using plain oil (mineral, sunflower, almond, olive, jojoba, whatever takes your fancy...) or an oil-based m/u remover on a cotton-wool pad.
A tube lasts for a good 3 or 4 months without going gruesome, cakey, flaky, cruddy, or otherwise unusable. Even used daily. Which is very impressive, especially for a waterproof mascara--they often tend to be drier and dry out faster.
Costs around $9.00-15.00 for 8 ml, mainly available online, though some health-food/eco-stores stock it.
INGREDIENTS (NEW VERSION, BLACK/BLUE PATTERNED TUBE; much the same on me as the old one): Aqua (Water), Isododecane, C11-12 Isoparaffin, Oryza Sativa Bran Cera (Rice Wax), Cera Carnauba (Carnauba Wax), VP/Eicosene Copolymer, Polyglyceryl-4 Isostearate, Polyethylene, Disteardimonium Hectorite, Hydrogenated Castor Oil, Rhus Verniciflua Peel Cera (Wild Japanese Berry Wax), Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Alcohol Denat, Panthenyl Triacetate, Tocopherol (Vitamin E), Trimethylsiloxysilicate, Triethanolamine, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate (Vitamin C), CL 77499, 5018744027011.
Main differences, on paper: water as ing #1 (hmmm, in a WP)--alcohol lower down the ing list (though I've had no drying issues with the older version)--no talc--*some* petrochemicals replaced by plant-derived waxes--fewer pigments--more silicones, so possibly silkier-feeling formula--no parabens
INGREDIENTS--old version in silver tube: c13-14 isoparaffin, alcohol, quaternium-18 hectorite, pvp/eicosenecopolymer, kaolin (natural clay), hydroxypropylcellulose (plant fiber), aqua (water), acrylates/octylacrylamide copolymer, polyvinyl methyl ether, propylene glycol, panthenyl ethyl ether, tocopheryl acetate (vitamin E), propylparaben, imidazolidinyl urea, methylparaben, phytantriol, talc, [+/- (may contain) ci 77007, ci 77289, ci 77491, ci 77492, ci 77499 (iron oxide), ci 77510, ci 77742, ci 77891, mica (crystallized minerals)].
INGREDIENTS--same older version--alternative list: Petroleum distillates, alcohol denat (sd alcohol 40-b), hydrogenated caster oil), cera microcristallina (microcrystalline wax), candelilla cera (candelilla wax), pvp/eicosene copolymer, c11-12 isoparaffin, silica, cera alba (beeswax), talc, quaternium-18 hectorite, phenoxyethanol, propylparaben, serica (silk) +/- may contain ci 77491, ci 77492, ci 77499 (iron oxides), ci 77019 (mica).
* Like all BWC products, this mascara is cruelty-free: and indeed BWC was/is a pioneering company for cruelty-free-ness, about as far from greenwashing as you can get. Others of similarly venerable and ancient status would include Weleda, Dr. Hauschka, Lavera--but the former doesn't do makeup, and the latter two have mascaras that aren't a patch on this and are massively more expensive. BWC was founded in the UK in 1963, making and selling products containing no animal ingredients and not tested on animals. Suffered a slight historical hiatus, has been around in its present US-based incarnation for the last 20 years or so. continued >>