I had bought the Natural Taupe to try as a brow powder, but my natural hair color is an ashy dark blonde - I highlight my hair with golden tones, but I don't like my eyebrows to be gold, which is what the Natural Taupe is on me. Instead, for my brows, I found Gabriel Color Eyeshadow in Dove, and it fills in my brows beautifully. So, I use Jordana Natural Taupe as an eyeshadow on my lid and crease; for me it is a warm "nutmegy" color, with no shimmer, which is what I like. I have the Brunette color, too, which I use as an eyeliner. My close-up vision is so bad, that "automatic" style eyeliners are difficult for me to control. With the Jordana Brunette shadow, I dampen my angled eye brow brush and press the color into my lash line, and it works to line without looking "liney," and using it with a damp brush means it doesn't transfer the powder to my skin during application. These powders last all day for me - and I love the price!

One of the cheapest good quality eyebrow products I've come across. Can be chalky but a light hand can fix that. Good color payoff, and for $1, I can't refuse!

I purchased the shade 'auburn' and it's a fantastic match for my current shade of medium bright red hair. This powder is super pigmented, applies smoothly, blends easily, and stays all day without fading. I apply the powder with a MAC 208 and use the MAC 204 to brush my brows and blend the powder to look more natural. Seriously impressed with this high quality brow powder for such an inexpensive price. The really only con I have is the packaging as it's flimsy and the screw top is a pain, but easily remedied by depotting it. I store this powder in a MAC eyeshadow quad palette with other brow powders I like to use.

What a nice surprise! I can use this wet or dry, though it's easier for me to use dry. All it takes is a thin stiff brush--mine is angled. It's as good as any brow makeup I've tried, including DS Revlon and Maybelline, Merle Norman, Clinique, and Anastasia, and this one pan is going to last a very long time, even using it daily. It also lasts ALL day, from 7am 'til 11pm.

Amazing pigmentation!! Its hard to believe this stuff was only a dollar and some change. Don't care for the screw top though. texture is soft, easy to blend.

I am so happy with this brow powder. I have sparse brows and filling them so they look shaped, clean, and sculptured -- without making myself look like Groucho Marx -- has been a struggle for me. With a small stiff angled liner it's very, very easy to use this powder to get just the right amount and placement of color. I was also impressed with how well it stays; since so many shadows fall off or fade over a period of hours I worried that the brow powder would too, but it's still there at night when I go to wipe off my makeup with cold cream. Love it.


I have 03 Light Brown and yes, I think it runs dark. It has a warm almost-auburn tint to it, which works well for me since my hair is dyed auburn, but if you're looking for a sandy brown this probably isn't the shade for you. Also, if you use oily products like sunscreen (like I do) make sure your brows are powdered over/mattified before you fill them, because the oils will make the brow powder darker (much like using a brush medium will do for shadow).


I would buy this again in a heartbeat if I ever lost mine, but I don't think I'll run out of it for like 20 years.

I have this in the shade brunette, and use it as an eyeshadow, not a brow powder, after one of my friends mentioned she'd heard it was a dupe for MAC Brun. So I tried it out ($1.25) and wow I was impressed! Very pigmented, long lasting pretty brown shade. I ended up not buying Brun because I loved this so much. Not sure how good of a brow powder it is, i have always been a brow pencil kind of girl and therefore haven't tried it on my brows.

I'm using Jordana's Brow Powder Duo in 04/Black. It comes with a dark brown and a black shade of brow powder. Before, I had been using Maybelline's light brown eyebrow powder and thought it was just okay. It never stayed put throughout the day and the shade was a bit light for me. But, I LOVE this brow duo! The shades are awesome on their own! And it stays put! I don't bother using a pencil when I use this duo. The colors are dark, so I don't have to use a lot of it. The mini brush does take some time getting used to, but it works great! LOVE THIS! So much better than Maybelline's stuff! I got mine @Kmart. I love how this is a firm brow powder, so you're not wasting any of it, and it's not messy or dusty.

This is a good brow powder. It is very pigmented and the colors run dark. I purchased in natural taupe and the color is natural looking and doesn't have a reddish undertone.

I liked this but i found the color way too opaque and therefore had to be applied with a light hand