Thought this would be good after all the good reviews I had heard on it but it was awful for me. It not only did not stay matte for more than an hour,it also got patchy throughout the day and it literally felt like it was going to slide off my face. So sad it didn't work. :(

Boots Beautifully Matte is like Revlon Colorstay's twin...except Beautifully Matte is the popular twin who gets good grades, and is a sports fiend, while Colorstay is the awkward theater geek who does the tech for every spring show. In essence, both do what they're supposed to, but one does it much better.
Boots and Revlon both nail the "cover anything and everything" with staying power stronger than Congress' ability to do nothing. Folks, there's a reason why Colorstay has reached cult status, and that's it. I can take a quarter sized amount, stipple it all over, skip the powder, and have flawless coverage of even the worst acne and not the slightest slippage.
Where Colorstay tends to fall short for me is how quickly and easily it can turn into a masky, cakey kind of foundation. It takes practice to learn what amount will work for you. Using too much will make it obvious you're wearing foundation, yikes.
Now, to be clear, I'm not saying that Beautifully Matte will look natural. It doesn't. But it makes your face look polished and flawless, rather than cakey and mask-like. As an added bonus, you get to use way less product than with Colorstay. I was floored when I saw that acne-prone me could get full coverage of everything with less than two pumps. That, to me at least, earns this foundation a standing ovation.
The packaging is also superb. Not only does it have a pump, the bottle is designed so it pushes up product as you pump, ensuring that nothing will go to waste. And...for vanity's sake, it's a very pretty bottle. Nice way of justifying the $15 price tag.
Alas, it's not perfect. The color range is pitiful, at best. The lightest is much too dark for anyone deemed "light-skinned", and while I can usually fix that with Manic Panic Dreamtone corrector, the two refuse to blend, which has caused a need for a more creative application to ensure a match.
And finally, like Colorstay, I can't wear this foundation for more than three days in a row without a case of the breakouts. I think it has something to do with the formulation, given that I clean my face like a mad woman so nothing is clogging my pores. So if you're a sensitive skinned girl like myself, I recommend you do what I do; designate this foundation as a special occasion one. When there's an event you need to be at and you need to look good come hell or high water, reach for this. I wore this to my graduation, and it lasted an unprecedented 15 hours. I have quite an oily t-zone and nose, yet I didn't need to blot once.
I assume this is Boots trying to make up for DCing my prized foundation...Lift and Firming. That one was the gem of them all, and while Beautifully Matte can't replace it, it's still a keeper for me.

I love this foundation!! Used EL double wear for ages but it's so expensive when used every day! This is a fantastic cheaper alternative and the coverage is excellent! Doesn't have the staying power of double wear but its such good value for money and a perfect full coverage daytime foundation!

I had to go to the Wheat shade because the Deeply Beige was slightly green. The Wheat is good. I think their color selections are pretty bad but what a fabulous foundation!

Revlon Colorstay used to be my go to foundation, but for the last year, I have broken out badly whenever I used it, even though I also use a prescription acne medication.

The Boots foundation is wonderful (I used to use the lifting and firming until it was discontinued and am now using Beautifully Matte)--nice coverage and no significant breakouts. The color selection isn't great, and most colors are sold out often at Target, which is the only place I can buy it. However, it still seems to blend in and match better than nearly every other brand of foundation I've ever tried. The best thing about it is the beautiful, natural looking finish it provides.

My biggest complaint is that it doesn't really last on my face more than about 4 hours without needing to be touched up, and I am using a primer with it. To be fair, Colorstay lasts only slightly longer on me, though, and it fades in patches, which looks worse.

I have a very oily t-zone and always on the look for a new great foundation. I went into boots and had a colour test (using their machine) and came out that I was cool beige in the beautifully matte foundation. I took a sample and wow, great results. The colour match is perfect and is very mattifying leaving my skin clear with a medium coverage (which can be buildable) although only use a small amount to begin with. I set this with powder and the results were great. Lasted all day and controlled the oil!

The packaging is nice, a thinner tube with a pump and I prefer to apply this with my fingers rather than a brush to get a more even finish.

This is my new go-to foundation and whats great is boots always have offers '3 for 2' or 'Buy one get one half price' = Bargain!

This is probably the best foundation I've ever tried, and if you've seen my makeup drawer..you'd be impressed by that statement! I can't believe I found a foundation that I love more than my Mac foundation. This stuff makes your skin look amazing. When I have it on, it doesn't even look like 'makeup', it looks like my skin looks perfect, and not the makeup. I paid $13.99 in Target for this.. you don't get too much, and it only comes in I think 5 shades, but I love it so much I have no problem buying two shades to mix to achieve the right color. I also noticed I hardly have to 'touch up' my face when I wear this, unlike Mac and other foundations when I get oily in my tzone etc.. I can't believe how good my face looks after hours of wearing this in the warm weather. I'm freakin' impressed!

Love this foundation!

I've been using Mac's Sudio Tech foundation for the last 3 years and decided to look for something new as my skin is battling a bout of adult acne and I need more coverage.

I actually came here looking for suggestions and after a lot of research, it seemed this foundation was everyone else's winner.

I found it at Target for $13.99US. Initally, I purchased "Cool Biege" (I wear Mac NC 25 for reference). The color is a bit too dark for my complexion, but worked it blended well and will likely be my shade a little later into the summer. For now, I returned it and went with the next lightest shade, "Cool Ivory."

This foundation glides right on and wears amazingly well. It doesn't leave me with a cakey finish - more so dewy - and provides medium to full coverage. I love how it evens out my skin tone but I don't look "made up."

I LOVE this foundation! It goes on so silky smooth and is great with covering my acne scars. The first time I wore this I went out and came back with a very sweaty face and after blotting my make up was still perfectly intact! I have extremely oily skin and acne prone skin do I just want a foundation that covers well and lasts long.

I am always on the hunt for a matte foundation that can last throughout the day. I have very oily skin that tends to be acne prone so hearing about this foundation sparked my interest. The only problem is the color selection, it is really hard to color match especially since the Targets in my area do not really have testers. I decided to pick up Deeply Beige due to a review on MUA. My skintone is around NC 20-25. Since it is summer I don't mind that Deeply Beige is a bit dark for my normal skin color. I will definitely try Cool Vanilla (as it has a yellow undertone as noted by another reviewer) during the cooler months. My first impression is that the foundation is beautiful and dries to a powdery finish. You only need a little bit to cover your whole face. The coverage is build-able from medium to heavy. I use a blending brush to blend all over. The packaging says to use fingers or a sponge but using brushes is also a great way to apply the product!! I absolutely love it so far, it is really light weight, doesn't settle in fine lines, and looks very matte but natural.


Pros:
Matte but not flat
Great for oily skin/acne prone skin cause of ingredients
SPF
Buildable coverage from medium to heavy


Cons:
Small color selection in the US...
SPF (not good for flash photos)
$14 (pricey for only 1 oz)



EDIT: I have a feeling this foundation oxidizes throughout the day.... cause it looks darker at the end of the day.. or it's because the shade is 2-3 shades darker than my skintone... hmmm... idk I think I need to buy a lighter shade....