The Eyes to Kill Eyeshadow that I bought was #27. It is an in-between of mauve and brown colour. It was an impulse buy so I did not have high expectation. It turns out to be a lot longer lasting than I expected - it acutally lasts me a whole day at work which is pretty impressive. I also find its application is easy. One of the drawbacks is the price, especially in Canada. It costs me $42 + tax (and our tax here is notoriously high). Another drawback is its packaging - the tiny amount of eyeshadow sits in a pretty heavy glass pot.

Eyes to kill definitely worth the hype, I swatched all shade and brought #14, photo here: http://www.flickr.com/photos/80594822@N03/7419596720/ and it's my Top eye shadow, the color is so unique that I've never seen a similar one from any other brand, people say the L'oreal ones are very similar but they are really not, the eyes to kill are more "cushiony" and it catches much more light which adds depth & dimension to my eyes. Cannot rave enough about this. continued >>

I decided to purchase three after Temptalia gave rave reviews and I knew Armani had a great colour selection. On my eyes, primer is a must, or else they will fade. Sot they're not really a good deal as I hoped they would be. I will only repurchase 15 since the colour is unique. Other than that, I do not recommend.

After reading all the rave review about this eyeshadow I decided to get the #3 Purpura. I dont think this eyeshadow is worth it's price. Though it applies smoothly I dont find it pigmented enough. I much prefer my Rock and Republic Tempting eyeshadow which is similar to #3 Purpura in color. Returned it back.
Edit: I bought the #2 thinking I might get lucky and it's better than the #3. I used it ( wet with shadow insurance under it ) then I went back to Armani counter because I want to try their lipstick too. The MU there thought I was using a dark gray eyeshadow instead of the #2. All the red color fell off and only the black shadow stayed. Totally disappointed. #5 however is very good.

i was looking for a perfect GOLD for my olive skin, and the gold in Guerlain Écrin 6 Couleur - Rue Des Frances-Bourgeois and the armani eyes to kill intense no.5 Gold blitz were the most beautiful , got ETK :)) temptalia gave a very nice review its truly rich antiquey gold, one swipe with kholed eye give a beautiful look...

I'm not sure if I'm writing this in the right section, if not please excuse me. This review is for the Giorgio Armani "Eyes to Kill Intense" in 4,6 and 15
I saw Michele1218 Raving about this back in one of her videos earlier this year and I really wanted one since. At $32USD each they were not cheap at all! These are even worse in Australia at $47AUD each, and I was silly I should have went to a DJ's Armani counter to check them out first before purchasing!
Anyways I purchased 4,6 and 15 ALL TERRIBLE!
These are just overly priced shimmer in a jar! the colours are Duo tone in the jar, but when swatched or applied on eyelid they are just Mono toned.
Application is ridiculously messy with a ton of fall out on your face and your vanity(or wherever it is that your doing your makeup), and that evidently makes you loose product! These are hopeless with a brush to apply and they also dont adhere well to your finger for application, nor your eyelids to stay on with or without primer.
Not pigmented, and not duurable even with a primer.
I later visited a Armani DJ's counter and had a chance to swatched all their other colours, and after that visit I truly think these are a gimmick.
ALL the gold shade swatched the same regardless how they looked in the jar. I had 16 swatches on my arms and by the time I got to the next counter to play with makeup, all 16 swatches had already fade, and this was in the time spand of about 5 minutes. The girl at the Armani counter told me these will last 24 hours on your eyes, that comment made me laugh.
I now use these as body shimmer, and let just say, cause they are not pigmented, and when you use a body fluff to apply them on your body, these actually do a great job!

Doesn't last. Colors very glittery. Not worth the cost.

I have 1, 4, 7, 8, 9, 10 and love them all. I use Trish McEvoy Bare Eye base, and with apply with a light touch to my lids and then it's not too sparkly. I usually use a complementary eye shadow to set - will last up to 10 hours on my oily lids, without eye shadow lasts a few hours less.

After weeks of pining for one of these eyeshadows, I finally gave in to the hype and bought #8 champagne. It's a gorgeous, shimmery color that's great for my nc42 shade and I've been using it everyday. However, I'm very disappointed by how this creases on me after just two hours - I bought this hoping I can just swipe this on in the morning when I'm in a hurry and have it last all day. I guess my eyelids are oilier than I thought! Fortunately, UDPP does help keep it on but I wish it worked the way it's supposed to on me. I'm keeping it but if I had known it wouldn't live up to my expectations, I wouldn't have bought it.

I purchased the Giorgio Armani eyes to kill shadow holiday #15 from the 2010 collection. The texture of the shadow is great, the pigment is excellent as is the staying power. It can be used dry or wet. However when first opened you see the copper with the black specks. As you start using it, it appears that the black specks kind of disappear and your left with copper eyeshadow. The black specks were supposed to give the shadow a depth for a smokey eye. I don't see this. I won't purchase again as it is an expensive shadow in a shade that you can virtually find in any brand once the black specks disappear.