This is a great drugstore mascara, especially is you like big wands. It gives great volume, separation, and length without clumping or hardening. I have small eyes and hooded lids, and the wand is almost too big for me. It's difficult to apply without making a mess of myself, but once applied I just take a q-tip and clean up, afterwards I am always happy with the results. This mascara doesn't smudge on me, but if your eyes water or get wet it will run.

Purchasing mascaras with huge wands is my thing, for they always provide the volume and thickness my lashes lack pretty well. I admit I saw the cute packaging at CVS and couldn't help myself on buying it, for all the PF products were at 50% discount there, so it costed me like $6 (I bought two other products which I'll be reviewing soon too!).
What can I say, the application was great, the formula is liquidy and my lashes looked beautiful... Not hard and fake at all like they tend to look like with any other mascara! I'll add that to that the fact that my sensitive eyes were not irritated after applying it at all!
What ruined it for me was when I stepped outside and it was raining! I know this mascara is not waterproof but it literally MELTS when it has brief contact with water! I was running to my car under the rain for less than 10 seconds and when I looked at myself in the rearview mirror I was a panda. My face was not even damp at all, I barely had contact with water, and my eyes were a black mess. I own other non-waterproof mascaras that do not give in this easily to H2O!!! Bottom line, purchase and use this if you're SURE it won't rain in your hometown, if you KNOW you're not going to tear up from happiness or cry from sadness, if you won't sweat heavily, if you'll AVOID water and vapor as if you are allergic to it!!! You can literally remove this mascara from your eyes entirely with just a damp cotton pad! It is THAT non waterproof.
****So...The original price is too high for how careful you have to be with this.****

I would rate this mascara as better than "just okay" but not quite "great"

Brush: not my favorite! It's a big round rubber bristle brush that will get product all over my eyelid unless I'm extra careful applying it.

Formula: on the wetter side. Doesn't flake but boy does it smudge if my eyes are the least bit watery! I would NOT recommend using this on your bottom lashes

Application: one plentiful coat gives a nice natural defined look my lashes. If I want to apply a second coat I make sure to let the first coat completely dry first. A second cost gives me great volume, decent separation, and good length.

Price: overpriced in my opinion. I don't think it is worth $9.99. There are better mascaras at the drugstore for less money. If you are interested in trying this mascara I would definitely recommend waiting for CVS to have their spend $10 get $7 ECB sale on Physicians Formula

I can see why people wouldn't like this product, but I really like it. It gives my lashes length, volume, and separation but in a natural way b/c it doesn't make them hard and stiff. Also, something I like about this mascara is that I can apply two coats w/o it clumping or getting "spidery". I think this a great everyday/daytime mascara. The reason I don't think a lot of people would like is that since it's "natural" and organic, it's definitely not waterproof. I assume if you have problems w/ oily lids this might smear? Regardless, it did not smear or flake for me at all. I like the brush and when I'm applying it, the formula almost feels like it's thickening my lashes w/ every stroke. This was $10 at Ulta but I bought it during a 40% off sale, so I only paid $6. When another sale comes around, I'll definitely repurchase, but I would never pay regular price. The packaging is pretty bulky but that's insignificant.

I adore this mascara. This is not for someone with oily lids or watery eyes as this is not waterproof and comes off rather easily with warm water. Other than that, I think this gives great volumnizing and lengthening effect without being too dramatic. Easy to take off. Doesn't weigh my lashes down or clumps in annoying fashion. I've been using this for a month or so and the content is still very moist. My only complaint is the wand being too big(either that or I just don't go well with plastic wand), for some reason I can't do an application without staining my lids at least a little.

I love this mascara. I have Sjogrens which makes my eyes very very sensitive. This stuff doesn't bother my eyes at all. It is kind of clumpy and hard to use. It doesn't flake on me, but look out if you get stuck in the rain or need a good cry. It washes off easily and completely. It's not perfect, but I haven't found another mascara that my eyes can tolerate - love it!!!!

Absolute garbage! I'm done with trying PF mascaras. They're pricey and I always have black smudges under my eyes. I bought a 2 for 1 and gave the other to my friend and it did the same to her.

It's a nice mascara, but not really the best I've tried from the drugstore in terms of volumizing. This is as if Physician's Formula tried their best at replicating CoverGirl Lash Blast. While the organic mascara is volumizing, I do get more volume with Lash Blast. I do appreciate the organic aspect of the mascara though. It is certainly pricey for a drugstore mascara though.

I was looking for a natural mascara and this sucked me in with the cute packaging. The wand is nice and big but the formula sucks! It flaked and gave me spider eyes, and takes a lot of work to remove completely. Now I use Clinique High Impact, which is great but dried out a little after the first couple months. I'm looking for another one to last through strenuous activities.

Ive been buying this for years...and I rarely find that I buy the same make up on a consistent basis.

I already have really long eye lashes but I get this anyway because it really brings volume to them! This mascara makes your lashes very full and long. I use very little at a time so it does tend to last me awhile. Even if it's not empty, I also tend to buy a new one every 3-4 months because I wear contacts and its good to freshen things up once in awhile.

This one or the black tube with the same style is just as great!