I have rosacea skin which is focused on my nose and the cheek area next to the nose. I have enlarged pores, dryness and oiliness. I used Bare Escentuals for over a decade but it started raising up on my nose. So the rest of my face would look normal but after a few hours the BE foundation would look like it was floating on my nose. I tried other mineral foundation and they all did the same thing.
On a whim I bought the Wake Up make up. This works really well to keep me looking natural. There is not tons of coverage but I've found heavy coverage with my skin just looks funky later as the oil starts to produce. I would rather have a natural look than have everything look fake.

At first the cooling feeling threw me off. I use a kabuki brush and I thought my brush was wet. The feeling now refreshes me.

I found that the colors run a little beige. Every color to me had lots of beige except the lightest color which is what I use.

This product is my favourite mineral makeup and I have not stopped using it since I first discovered it. It hydrates my skin and has a natural, glowy look that I love. I prefer to use a larger brush though, as the small one does not do the job adequately. Though it is a light foundation, I find the coverage to be excellent. If you like mineral powder I highly recommend this product, it is one of the best I have found.

This may be the strangest design of any makeup I've seen. I find it is OK for light coverage, such as over BB cream, but not by itself as it will highlight any dry patches on the skin. The feeling of it on skin is cool and weird at the same time, kinda damp feeling.I find it a bit overpriced, (being a broke teenager and what not) considering the overall quality of the product.I find that there is NO ROOM to swirl a nice big brush anywheres in the packaging, as most loose powder containers do. The tiny brush on the lid? Garbage. I simply leave it there to keep the shape of the package consistent.Consdidering that the product was recently discontinued, I guess Almay finally realized that they needed better products.

Note to self, whenever you see Almay anything on clearance...abort mission. I'm still kind of confused how this line stays in business... almost everything I have ever tried from it is utter crap, this makeup no exception. The only cool part was the cooling wet feeling... there was another product back in the day that had that... I think some kind of Physicians Formula powder. Anyways... it didn't cover anything, it didn't hydrate (because powder can't really hydrate anyways), and it was a sparkly mess. Not even glowy. Just straight up sparkle. I used it a couple times and tossed it in the trash... might as well just ripped up a $5 bill, same difference.

I bought this as it was on sale and I was looking for a powder foundation that would not dry out my skin too much. My skin is very dry but I don't like the heavy coverage of liquid for everyday wear, so this seemed like it would be the perfect compromise.

Pros: not too expensive, good light coverage, blends well, is hydrating, colour matches my very pale skin, lots in the container.

Cons: the feel is hard to get used to (feels wet and cold, leaving my brush a little damp), the brush at the top is useless (use a proper powder brush instead), the container lid doesn't leave room to swirl the brush around in.

Overall, this is a perfectly adequate powder foundation that does the job. I wouldn't buy it full price, but if it was on special I would repurchase.

It makes my skin look great! Unless it's dry, in which case it can make me look patchy but pretty much any mineral makeup will do that on dry skin. It makes me look glowy and I like the fact that it comes with a brush, which is weird because I don't usually like the brushes that come with products but this one was super soft. It has light-medium coverage, which is good because I generally don't like high coverage products. The only thing that gets to me is the packaging. I like that it's loose powder, but when you tip the container over to get to some of the makeup, it dispenses a lot! Which can be annoying and wasteful but other than that, great powder!

Very weird product, feels like your face is wet (wakes you up I guess?) uncomfortable. But it's a decent product. I like almay because my skin doesn't break out with it . Wouldn't buy again because a cold and wet face in morning really sucks

I got this for free as part of a Almay prize package I won. So I didn't get to chose the shadeI got, which is Naked. It's one shade too light for my skin, but since it's winter now and it's normal to look paler, plus the coverage is so sheer, I can still use it. I use a Tarte bronzer for contouring after.
I think this would be classified as light or sheer coverage. I don't have much to cover up, just some slight redness across my nose, cheeks and chin, This does an ok job, covering by blurring instead of masking your skin. it definitely doesn't leave you looking like you're wearing makeup, which I love.
The "cool" effect is different, at first I didn't realize it was supposed to feel like that and thought I had got the brush wet somehow lol. But I actually like the feeling. For someone with sensitive skin, I like the soothing feeling of coolness on my redness. One MUA member mentioned the cooling is due to the brush, but it's not. It's the formula. It feels the same even when I use my own brushes with it. Oh and speaking of brush, the one it comes with is actually not that bad. I find it allows for heavier coverage than when I use my own powder brush with it.
The formula is loose powder, which I'm normally not a fan off because I feel like you have less control of how much you use and end up wasting instead. But it was free, so hey, can't complain I guess.
It does feel hydrating, which is great for the winter months, plus it's got a light SPF in it, which I like as well. It lasts fine, and keeps my skin feeling hydrated without the oily sheen.
I don't notice much sparkly or shimmer to it as other members pointed out, so maybe it varies??? For me, its the lightest shimmer undertone. Not anything remotely sparkly or cheap looking. I'm not a fan of sparkle on my face believe me. Even my bronzers are matte.
Overall I like this. It doesn't irritate my sensitive skin or break me out. I wouldn't repurchase because I don't like loose powder. But I would recommend this to anyone who does.

- Colors: The selection is limited in terms of color. I went with "Ivory" which is their lightest shade, and it matched my skin.

- Powder: This was the worst part. The powder has shimmery sparkles in it. They were very noticeably if within two feet of my face. It is not a good look for your entire face to be unnaturally shimmering. The makeup also has this effect that it advertises as "cooling."

- Packaging: This comes in a small cylinder type container with a brush that slides out from the lid. The brush is small. You can extend it from it's plastic protecter by sliding it, once you remove it from the lid.

- Coverage: This product is extremely transparent. It offers very little coverage, which is not what I want at all.

- Skin reaction: When you apply it, it feels like the brush is cold and wet. It's a very strange sensation, but I didn't mind it. It didn't give my skin and "awake" appearance as it claimed to do, but I wasn't looking for that effect anyway. It didn't seem to work well with my acne prone skin. Has some perhaps coincidental breakouts after trying it. I plan to return it.

- Price: It was about thirteen-something dollars at Target. I plan to return it there when I get a chance.

- Miscellaneous: The Revlon Colorstay Aqua loose powder which also promises instant hydration, comes in the exact same packing, except Revlon's lid is black, and the Almay's is light blue/ the brush and everything else is exactly the same.

This stuff is alright if you're looking for a powder foundation with sheer coverage that also makes you sparkle like a frikkin' Twilight vampire! It looked nice under artificial lighting, but as soon as I went out into the sunlight--sparkles, everywhere...maybe it could work as evening makeup?

The feel of it is really interesting, kind of cool and moist-like. It's not very 'spreadable' though, especially with the brush it comes with. The brush itself has really soft bristles, but the shape of it (flat and wide) isn't really my thing. Mixing a little bit in my moisturizer made it go on a little more evenly (if a sheer look is what you want).

Didn't last more than a few hours on the oily parts of my face, and the package isn't really something I want to carry around for touch-ups.