As a lipstain this product is as drying as all the others. But used as cheek stain over a little primer, this stain is perfect !
I use the "always hot chili" which is a fig shade, stays on all day, looks so natural, and is reasonavly priced.

I was skeptical but I'm convinced! I bought a nude shade to try and applied according to instructions. Stayed on until I remove it purposely. I have dry lips but the exfoliating ensured a great smooth application. Downside is the package. I wished they would sell the balm separately. I feel that I will run out of it before I run out of the lipstick itself. Still, I'll buy more colors soon!

I have this in Endless Ruby and Cinnamon Stay. ER is a gorgeous shade of red that I love so much I bought another tube just in case these are discontinued (since a lot of people seem to hate them). CS I picked up because I wanted a less bold color. Unfortunately I'm not a fan of Cinnamon Stay on me. It doesn't look awful but it doesn't do anything for me either so darker skinned ladies beware.

I haven't had the problems with application that others mention. I just make sure my lips are clean and free of oil and wait the TWO minutes the packaging suggests before adding the gloss. I've worn Endless Ruby for 7+ hrs and it still looked perfect when I went to bed that night. I did have to reapply the gloss a few times but the color didn't budge at all. I did find Cinnamon Stay applied streaky but since I'm not crazy about the color anyway I just put it *on top of a balm* to sheer it out but it obviously is not long wearing used that way.

Packaging is pretty basic and feels cheap which makes me wonder why this is 9 bucks in some stores. The twist up part of the gloss side wobbles in it's base and I'm scared I'm going to break it. I'm not sure that it would survive if I kept it in my purse. Overall I think these are great lipsticks but I wish there were some options for daytime shades other than browns.

This is the only 24hr stain on the market that will not budge, I have fallen asleep in this and woken up with red lips (don't judge me I know you've all done it!). It's really phenomenal for long nights out dancing when you don't want to be checking your makeup every hour. Because it is such a clingy formula you need to take a few extra steps in application

1) EXFOLIATE! before applying i run a toothbrush over my lips to get rid of any unevenness. This product will stick to any imperfections and look flaky so get rid beforehand.

2) If you have time put a tiny amount of lip balm on and let it sink in until lips are totally dry. If you don't have time to let it dry skip this step.

3) Apply stain and let it dry COMPLETELY

4) Glossy balm over the top

5) Enjoy perfect lips for hours!

6) If you need to reapply when you're out wet your lips and run a tissue over to take off as much of the base layer as you can and reapply on a smooth surface. If you don't it will look flaky as the new layer sticks to the excess bottom layer.

Used properly this is a cracking product that lives up to the hype

I logged in today just to write a review on this!

So... I have small lips and for some reason, dark lipstick just never looks good on me...especially red lipstick. I've tried several higher-end long-lasting lipstick brands before, and the results are usually the same - I end up with the lipstick coming off in the center of my lips (towards my mouth) and then this red ring that only covers like 3/4 of my lips. Obviously, this happens with lighter lipsticks too, but it's just not as noticeable. My boyfriend really likes the red lipstick, dark black eyeliner look, so I decided to humor him today. On a whim, I stopped at target and this looked like the best shade available (keep up the flame, I think). I really didn't expect to like it so much, but it's seriously awesome! This is seriously my new favorite lipstick!! I've secretly always wanted to be one of those girls that wears red lipstick all the time and now I can! LOVE LOVE LOVE it!!!

I had some high hopes for this lipstick. My mother's friend had worn it and she said that the lipstick really did stay on for the entire day, even when she was eating and drinking water. The color choices were fantastic and I just adored the packaging. It looked so convenient and I was happy to discover that there was a moisturizing balm that came with it, since I have really dry lips.

Warning to those that have really dry and sensitive lips. Don't use this. The first time I used this the color was sticky and hard to apply. It emphasized the cracks I have on my lips when they're dry. The moisturizing balm did nothing to help the matter. And now, my lips feel damaged. They're horribly dry... feels itchy and tight... and they're extremely swollen.

This might have all just been a result of the use of a chemical in the lipstick... a chemical that I'm allergic to or extremely sensitive to. Either way... definitely not trying this again. This lipstick is definitely not meant for dry, sensitive lips.

The lipstain does in fact, stay on for a very long time. As for the 24 hour thing, it is probably a case-by-case depending on what you eat and drink, but in general the color stays for a very long time.

When applying, just be careful that you let the lipstain dry first before applying the lip cream, else it all comes off and the lip creams gets kinda gross. Don't worry though, because the lip stain dries really quickly.

Personally, the colors are a bit too bold for me, but if you want really red lips that will stay red, this is the cheap product for you. The product is scented as well. The one I bought smelled like rasberries. But even if you don't like the smell, the smell goes away pretty quickly after application.

The packaging is pretty bad. It is clean, but the caps make me nervous because I don't think they look very tight. They feel pretty loose, but I have not had a problem with it spilling everywhere yet.

3/5 could recommend depending on the person's need, but personally won't be buying again. Not a bad product, but there are better out there.

This product is amazing! It really stays on for 24 hours! This lipstain has the best quality out of the ones that I've ever used. The only thing about it is that even though they sell quite some colors, the kind of pink shade that I like is not available! The color is either too light or too purple or red. That's why I keep buying my pink lipstick of Maxfactor (lipfinity) and for the orange lipstick I just buy this one. The product is definitely worth the money!

I have had mine for a while (few months) and use it in the morning. I wont really apply it again after that because it lasts FOREVER. You have to let it dry on your lips before applying the balm and it wont flake if you only apply a thin layer! Ill eat and drink and kiss and it doesnt come off :) This is the only type of long wear gloss I can wear. I cant feel this one on my lips like other brands, which is what I hate most.

I bought 2 colours, Timeless Toffee and Infinite Petal. Timeless Toffee is a light beige/dark nude colour and Infinite Petal is a dark pink/light purple berry colour, both contain shimmer. I never tried long wear lip colour before, so when this went on sale I tried one.

Long wear lip colour tends to be drying because the product clings onto the lips. This is why it comes with a moisturising lip balm. It actually comes with directions on the side of the product that directs the user to allow drying time before applying the lip balm. I find that when followed correctly the product works fine. It is not really 24 hour wear, unless you do not plan to eat or drink in 24 hours as all cosmetics come off with oil. So if you eat anything that contains oil, the product will come off and need to be re-applied. The balm is super soft and started melting in the summer, but it is just regular balm so if I use it up or it melts off I can always just use any balm to subsitute.

The packaging is kind of flimsy. I find the lip balm side is not securely designed so can fall off, especially after multiple uses. I think I either banged or dropped one of them and cracked the plastic on the gloss side already.

I would not buy this product again because I find it is redundant. It is a good idea, but I can obtain the same results with a lipstick and lip gloss. I also find the idea of long wear is not possible to achieve unless the user does not eat or the product is permanently tatooed onto the lips.