Unlike some of the other reviewers, this one is moisturizing on me. I got the coral color and it's a nice shade, looks good on and feels more like a balm than a lipstick, but it doesn't last well at all. It wears off very quickly and you have to reapply often. Good for the spf and moisture, bad for the longevity. I'm still working the tube I bought, but one of these days I will probably get sick of reapplying and toss it. BUT...it's moisturizing sunscreen...on the fence.

i LOVE LOVE LOVE this product!!! i needed a new lip conditioner/balm type thing. and i was searching all over ebay, amazon, walmart.com, and everything else. then on ebay, i found something that just cought my eye. (this was a week ago) and it was a conditioner, plumping, and spf 15 moisturizer. so the day i got it in the mail, i put it on right away. and then my lips felt softer, fuller and better all around. it plumps well, and it moisturizes very well. and spf is alwaya good. the package is more grown- up too. than just a regular chapstick. keep it in my purse all the time. and maybe somewhere else. but i would consider keeping a spar around. lve this product!!!!

I have one in 'Rose' - a medium rosy pink shade. The colour is nice on my skin-tone, but the formula is very waxy and for a lipstick that has "lip conditioner" in the name of the product, I was expecting a moisturizing formula. The shade I have is semi-opaque with a cream finish. I won't repurchase.

UPDATE: I actually ended up throwing this away as I couldn't bear the smell any longer. I also hated how it just sat on my lips. It was basically useless to me, so I didn't even bother to list for swap or give away to a friend.
I'm very sensitive to weird smells, so when I took the cap off and got a huge whiff of fish, I knew this wasn't going to work for me.
I tried to air it out by leaving the cap off for a few hours and it helped a wee bit but I ended up throwing this out because it was just a bad product.
Was way too waxy, never really 'settled' into my lips and just felt weird. Didn't moisturize either. Bad product.

i have this in naturally perfect and it is a really nice colour, i put a little lip balm first to make it a bit more sheer but it is a nice lip colour that is quite moisturizing

This is a mediocre product. I got this cause I have dry lips and it has SPF, and I'm always looking for SPF lip balm-type products with color. It's not very moisturizing, it's waxy, and the Rose color I got is unnatural looking--a bright, cool almost hot pink. Avon has some good products--if only there was an easier way to find them and not buy the duds!