This has THE BEST ashy blonde color for dark ash blondes. This box has two colors-a light brown and a darker ashy brown. I always mix the two together and they match my eyebrows perfectly! The only thing that has come close is MAC's Omega e/s, but this is even better.
Everything else I've ever tried is too brown, too dark, too reddish or to taupe. I said that i would buy again and I already have (I have a backup in case they discontinue this) so I think I am likely set for life now.