oh em gee. this stuff is SO cool. it is a lip gloss, concealer, moisturizer in ONE! this stuff completely pales/nudes out my lips! i came across it at mitsuwa when i was looking for another japanese brand of lip concealer. i couldnt find the other one but i saw this. it comes in two colors: baby pink (02) and natural beige (01). i bought baby pink because i dont tend to veer towards brownish lips. this stuff is pretty amazing. i put it on and it moisturizes my lips, pales them out AND its semi-shiny. i have been putting on another gloss over this for daytime office wear but at night, this is the PERFECT shade for smoky eyes. the japanese are GENIUS with this! i wish it was cheaper though, i got it for $24.99 for a 10g tube. i HATE the tube because everytime i open the cap, an air bubble would force a GLOB of product, the size of a nickle, out of the hole! what a waste!!!! so now im going to try and tap it on the table before i open the cap to keep the product down. anyway, great stuff! will buy again :)