This is an absolutely gorgeous gloss, the colour is just amazing. However, I can't stand the texture- it's really sticky and goopy, more so than just about every gloss I've tried! If anything it's a sort of dry stickiness, if that makes sense? I had a hard time getting an even and clean application from the tube, a brush did help but it was still a bit tricky because of the texture. It does last quite a long time and is very opaque, both of which are positives... but I find it unpleasant to wear, sadly.

For reference, my skin tone is NC/NW 20-25, sensitive and leans dry/combination.
First, the color. This color is a rich, black/brown based metallic cranberry red. It is very very rich and heavy looking, and has a subtle shimmer to it. It is really like the lip gloss version of Illamasqua's Scarab nail polish. It is simply gorgeous, and very flattering with my dark brown hair and brown eyes.
The formula applies easily, however, it isn't like a traditional lip gloss Once applied, it dries to a feel that reminds me of the Revlon Colorstay lipsticks. It feels like a traditional gloss going on; e.g., that slightly tacky/sticky feel, but then it dries to feel like you might need to apply a balm over it for moisture. I chose not to apply a balm, and one application lasted several hours without the need for touch up.
The applicator is a clear plastic slanted tip, which I really like. It makes application easy, and you can see exactly how much product you are dispensing.
Overall, this is a fantastic product, and I highly recommend it.