When I swatched 'Demure' at the drugstore I thought it was right up my alley - a peachy pink with gold shimmer. Unfortunately on my lips I had to swipe it back and forth like ten times to get any sort of color to show up and when it would show up, it just looked like an unflattering gold frost. The pros were that the formula wasn't drying and didn't settle into lip lines so I'll give it two stars for that.

This is a perfect peach for those if us who don't like bright in your face colors. It's a perfect soft peach color, not too bright and not unnatural looking. It goes on a bit sheer .and the consistency is very creamy which I love. A great everyday color for summer. I will be wearing this one all summer :)

Great everyday color, it shows up quite light, but enough to brighten up nc20 ish complexion.

Lustrous finish with a light creamy texture, average pigmentation. Works well with a gloss as well as on its own.
Color: peachy, not very bright. Intensity of color can be adjusted from very sheer to more opaque.

Love this shade! I have been looking for something like this forever -- a pretty shade for every day wear. Giving it a 4 only because I wish it stayed on a little longer. Really deserves a 4.5!

Demure is the my desert island summer lipstick. It is a bit of a work horse color (can seem not that exciting), But I wore it every day last summer with all my summer looks (usually having Tipsy Cheek Stain on my cheeks). If my looks skews orange, corally, peachy, pinky, green, what ever I have thrown at this lipstick, it pulls off effortlessly. It is has become my lipstick base of the summer. If I want to skew more pink, I put a pinker gloss over it, if I want to skew more peachy, I put a peachier gloss over it. In itself, as understated as it is, it a great pinky peach color that can go from beach to date night.

On my NW20 skin, almost black hair, brown eyes, naturally rosey lips, Demure falls some where between nude and MLBB. I am NW20 and it wears nicely. It is not a what I consider a nude (aka Revlon Soft Nude or MAC Creme de Nude), but a soft peachy pink lip. It won't be the most exciting color you buy, but it is exactly what I need, especially in summer. Quick, easy, effortless polish. As much as I love gloss, my hair is getting long again, so gloss & I will be fighting again. It's nice to have a lipstick that gives the same light fresh look of a gloss. continued >>

Shade description: peach

Pros

- creamy
- moisturizing
- pigmented

Cons

- staying power

Comments: True peach shade - no brown or pink undertones on me. It's not a dark peach either, which I like. It's a great everyday shade that should suit every skin tone.

Will repurchase.

This is such a nice sheer peachy color with a bit of frost. The vintage packaging is gorgeous. I'd love it if I could find this exact shade sans frost as it's quite sheer to the point where you have to build it up a bit. If you have dark lips this may not even show very much on you.

I loved the formula and the smoothness, there is no shine or glitter which I like, and the only reason this is a four instead of a five is bcuz I was hoping this would stay on my lips for a long time,and it doesn't. you don't have to reapply SO often but I was hoping for a little more lasting power. love the color, formula, packaging and everything. I would probably repurchase this in a different color.

I got this at Walmart, so I think I paid less than I would have at CVS, etc. This is very muck like a balm in my opinion, very sheer color and very moisturizing. Staying power is also balm like - it lasts a couple of hours at best and disappears when you eat. Its a tiny bit frosty. Not at all what I had expected- I picked it up randomly and expected a more matte and stronger color. The shade itself is quite nice on my NC35, yellow toned skin. Its fine for days I want to look polished but not made up. I probably won't be purchasing again.