At first I hated this eyeliner and now I can't remember why! I love it now. It is super black and pigmented and the brush is thin enough to create thin or thick lines. I feel it is super easy to use and dries quickly. Once it is dry it doesn't budge all day long. Definitely a re-purch. :)

Eyeliner junkie here, have been using liquids for 20 yrs now and found the quality or brush style liners to have dramatically fallen, as well as for brush style liquids to gone the way of the dodo bird. That said, this product is like a flash back to my younger days of simplistic joy with *just* a liquid liner. Easy to apply, brush is neither too thick nor too flimsy (most companies seem to load up the brush with too many poor quality bristles instead of a few high quality ones, not so with this). Thin brush that layers the lines up for increasing gradation in the line. Easy to make flicks for a subtle cat eye. Perfect shade of black, deep without being too harsh. Not matte, not particularly glossy either, so perfect for work. Does not flake, smudge or smear by the end of my 13 hr nursing shift, still looks impeccable and crisp. Easiest product I have found in many many years, worthy of stockpiling. Please don't ever discontinue this gem!

I recently switched from Eyeko to Benefit eyeliner after hearing amazing things (and seeing the reviews on here). It definitely lives up to the hype - very smooth and the brush is very good. Even in a hurry, it makes a perfect shape.

It is a deep black shade that cheaper eyeliners can't give and lasts a fairly long time - maybe about five hours without touch-ups but it is worth carrying it because it won't last, untouched, a whole working day.

It is quite expensive, £14.50 in England, but I think it is worth the price and when it runs out I will not hesitate to buy a new one...

The best liquid eyeliner of all times. I've always worn Mac's Penultimate eyeliner because it's ridiculously easy to apply. I got Benefit's Magic Ink on a trip to the Uk recently (for 14 pounds) and I'm actually surprised at how easy and smooth it is. It's the prettiest black I've seen in eyeliners and does not fade at all!

A true black easy to apply and stay put all day liquid liner. I like the thin brush tip, easy to do precision work and thicker sweeps. Dries quickly and not messy. Comes off smoothly with no rubbing at the end of the day. Perfect.

I absolutely love this liquid eyeliner by Benefit!!! It is definitely the best I've ever used. Most other liquid eyeliner's don't have good colour pay-off and don't look very black at all. This goes on black and stays that way all day and the application is easy and smooth. The best part is that if you make a mistake, you only need to used a moist cotton tip and it will be removed easily with no residue or streaking. It also washes off so easily at the end of the day. I have tried many other liquid eyeliner's and they don't compare to this.

i usually use urban decay's liquid liner, but decided to try something new. i like this product, but i don't love it. i'm not a huge fan of the brush, it's too short and thick for my application method (i usually do a cat-eye-type thing on my top lid). the formula is nice, doesn't run and stays on all day. i was also pleasantly surprised how well it did on my inner lower lids- i usually have bad luck with liquid liner running into my eyes and not staying put. i'd say the good qualities of this product outweigh the awkward brush.

Don't get me wrong, this is a nice eyeliner with a good formula, but Revlon Colorstay has a better applicator (felt tip) and it's much cheaper. Probably won't buy again, but I don't hate it.

I have been a makeup junkie for a long time and have burned through several (I MEAN SEVERAL) expensive eyeliners and have to say this is one of the best I have used. I love their "they're real" mascara as well. The best part of this eyeliner is the brush, its very easy to use. I hate the felt tips, I usually have to keep building on it until its a HUGE line....ugh...anyways LOVE this eyeliner. Besides, if you get it at Sephora and hate it, return it. Good luck!

After almost 10 yrs of trying liquid liners from all over... this is the first one I'm confident enough to say is THE favorite for me! ALSO, my ONLY favorite BeneFit product (that says a lot... I usually have horrible luck with this brand). It lasts just as long as Revlon Colorstay, but applies easier than Maybelline LineWorks Ultra liner with a deeper intensity of a MAC or Bobbi Brown gel liner! It's the first liquid liner i can apply fairly quickly without putting all my brainpower towards my eyeliner application haha. With the small brush tip applicator, it's easy to get a winged line close to your lash line and easy to keep it thin or build it up thicker. I enjoy it so much!