I have been using this foundation for years now! I have experimented with other more cheaper options in between but nothing has yet to provide the long lasting matte finish that Infallible dose.

Pros
1) really does last all day!
2) does not wash off easily at all
3) I have genetic dark circles under my eyes - this provides good coverage and really does reduce my look of fatigue and tiredness from the circles
4) I have fair skin and use creamy natural shade which is perfect! - I use it all year round, sometimes adding bronzer in summer and an ivory pressed powder in winter over the top
5) spreads evenly and easily across my face

Cons:
1) It is on the pricey end of foundation - $47.90 here in NZ - which has forced me to have to try other brands when money has been tight
2) it does set relatively quickly so if you are one of people who takes their time applying foundation then its not for you. I like it because I quickly spread it everywhere and I'm set for the day!
3) By the end of the day fine lines may look more apparent, just because of the matte finish which I often get with all long-day wear foundations

Highly recommend!

this is my first review on makeup product, first i like this product so much when i first have it i apply it with my sigma F80 kabuki brush with no powder as i have dry skin, and i like the colore it matches my very pale skin perfectly althouh it has a pinky tone to it but it doesnt show as my skin is pure white no undertones !!
but after aplying it a couple of times i noticed some breakout and this have never happenes before as i have a very clear skin
so bad as i really love it so much the finishing is what i realy like satiny with a skin like effect.

Dang, I haven't even had this stuff on my face 3 hours and I'm almost ready to give it HG status. But not yet. :-)

This stuff is so hard to find in drugstores!!! Not everyone carries it. I almost thought it was discontinued. I was out of town at a CVS and spotted it. I'm using the lightest shade, Soft Ivory. If I had to complain about one thing, it is a titch too pink, but I like yellower foundations. Goes on smooth, good coverage, dries quickly, and almost feels like I'm wearing nothing at all. No powder necessary. Not too dry, not too oily. Very matte, if you like that sort of thing. I love the pump! I hate the feeling of makeup slipping and sliding all over my face. This stuff is not budging.

Will update after a few more days of wear.

I really like the full coverage of this make up. What I don't like is how even the lightest shade is too dark for my skin tone.. It has too much of an orange-like tint to it and it causes my skin tone on my face and my skin tone on the rest of my body not to match when I wear it.

This foundation (in classic ivory) looks absolutely beautiful on me, EXCEPT, it's pink. I've never seen a foundation make my skin look so flawless, but the amount of pink that it has has ruined it for me. I'll wear this foundation in the winter when only my face shows, but other than that, the search for the perfect foundation continues.
It's important to note that before using, you HAVE to shake it pretty vigorously or else it'll come out in a runny consistency.

in australia (where i live ) this foundation cost $35
DISSAPOINTED!
our "drugstore' foundations range between $17 -$40
it looks great at first but then it goes greasy and splotchy and horrible ( i set with a powder)
i dont like touching up during the day and need a long lasting foundation but for me this doesnt last and i look patchy, colour is pretty nice, doesnt look orange or cakey. nice texture but i cant get it to work for me.
i had high hopes and i love it for the first hour, but then it just turns to mess for me, if anyone has any ideas please let me know, i use a stippling brush ( cleanse, moisturise and prime and set with powder )

Sigh... I really thought this was going to be the one!
I'm really pale, thin skin around my eyes, blue dark circles but I have clear skin so not much to hide.
Positives-
Really nice and pale (brought lightest shade)
Smells nice
Lovely bottle and easy appreciation.
...Negatives.
Oxidizes in seconds and makes me look like an orange.
Difficult to blend
Feels cakey and yucky after an hour or two.

A real shame because it was expensive and really wanted it to work for me :'( xox

Blends really easily and the coverage is quite good but it doesn't feel heavy. It didn't need loads of powder to set and stayed pretty well for a whole day, had it on for 18 hours yesterday and I had to touch up a few times but the T-zone didn't look very nice after 10 hours, probably not going to last for a very long day if you have very oily skin. I really like the smell, smells like a face cream.

edit: after using it even more I've noticed it breaks me out really badly (more and more every time) and that has never happened before. will not repurchase anymore.

I have extremely sensitive skin and a T-zone that tends to go oily. I've therefore had a difficult time finding a liquid foundation that will make my nose/chin look matte while also being mild enough to not cause any redness and not clog my pores.
After having used this product for some time, I'll have to say that it's an Ok foundation. I'm a bit on the pale side and find that the colour 'Porcelain' looks nice as it's not too yellow'ish nor too pink. The foundation is easy to apply, gives a nice coverage and doesn't look cakey. I often find that foundations make my T-zone look very oily after a few hours- this foundation does seem to last for quite a few hours without any need to touch up.

While this is not a HG product for me, I would definitely re-purchase as it's an Ok product to an affordable price.

Probably my favourite liquid foundation!
APPLYING:
I apply the foundation using a sponge and it goes on smoothly and blends together really easily. It would go on just as flawlessly using a brush or your fingers, but you only need a small amount- a little goes a long way!

COVERAGE:
The coverage is easily buildable. I only apply a thin layer and its enough to cover my blemishes and pink cheeks so I'd say the coverage is medium to full.

FINISH:
The foundation leaves a natural, dewy finish to your skin, but I prefer a more matte finish so usually go over it with a pressed powder. It also has a really nice smell- its fresh and reminds me of sun cream. I wouldnt say this lasted 16 hours though- after a few hours my skin turned slightly oily, so I had to reapply more powder.

PRICE:
It was a little pricey, I bought it in Priceline and it was over $30 which for a drugstore foundation I found expensive.

PACKAGING:
The foundation is in a small glass bottle with a handy pump dispenser. It has an expensive look to it, but overall it lasted me a good few months which was much longer than I expected it to.

Overall:
PROS
- Great shades
- Handy packaging
- Blends well
- Amazing coverage
- Lasts a good while
- Flawless finish

CONS
- Kind of pricey
- Doesnt last anywhere near 16 hours
- Can sometimes turn slightly orange in places after a few hours