Yeesh. This concealer is like the Great Lash of concealers; it's so popular yet so terrible.
This product is an enigma to me; it flat out refuses to blend into my skin yet lasts about an hour tops. Add to that, its looks cakey and will emphasize every pore you never knew you had.
What kept me from giving it a 1 is that I appreciate that Maybelline has realized that there are deathly pale girls out there.
At least they tried... I think.
I'm a tad embarrassed that the concealer to perfectly fit my skin tone is in the color 'white', but I'm rolling with it. This stick colcealer from Maybelline comes in a tube like a lipstick would, with a twist up thingie and a cap. It isn't pure white like the names implies, there is a bit of skin tone color in it. I am very fair skinned, with some acne (but mostly scarring) to cover up. I can use this on blemishes if I want to, but prefer my coverblend multi-function concealer for that. I use this under my eyes and on any redness, and also as a subtle highlight on top of my cheeks. It looks quite natrual on, but can easily get cakey, which is why I rerely cover blemishes with this. I definitely do like it, and would repurchase. One thing to note is that it isn't super creamy like most stick concealers I've tried are. This is slightly on the drier side, which I prefer for covering redness and highlighting. For us pale girls, I think this is an awesome find. But, that being said, I actually WOULDN'T repurchase this, just because the formula isn't the best and I have concealers I like more. The reason I rated this higly is because if you have minor skin issues and are very fair, this would be perfect. It's just not for me, since I prefer fuller coverage.
I like this a lot for blemishes, and dark spots. I have the green cover stick that I use for redness, but the white is great for any dark areas, and even when used lightly around my eyes. I'm super fair (NC-10-15) so I can get away with using it under my foundation. The formula is creamy, and I could even see using this on my inner corner if applied with a light hand. The only downside is the stick seems like it bends, and may break off.
WARNING do not use if you have dry skin it exsposes ur flakes and everything even if u did put mosturizer on beforehand.
Application- applies well on well moisturized skin and blends easy. But if you skin isn't moisturized then it looks cakey and is hard to blend. Blends well under reg. concealer too.
Coverage- it has pretty good coverage and also acts like a highlight/brightener too, to really help hide dark circles and imperfections.
Lasting power- pretty good. really no problem with it fading