I love the Special Effects brand, and I like this color ok, but it doesn't wow me as much as the other colors. This red has a LOT of purple undertone to it and fades very purplish-pink on my hair. That's all fine, since it's a burgundy color after all, but it also seems to be fading/washing out a LOT faster than the other colors I've tried. It's acting more like a Manic Panic color than the Special Effects dyes I'm used to. If you love the color, it's probably worth getting to try, but I won't be bothering with it again. There's just too many other great colors in this brand that have more visual oomph and lasting power.