I'm not sure what Goji berries are supposed to smell like. This doesn't smell of blueberries too much so I am assuming it's the Goji. I don't like the combination of the 2 scents in this or maybe I just don't like the scent of Goji berries. This moisturizer is wonderful to use when I want a non-sticky lotion. I love their pump bottles. Wish it were clear.

My gym offered samples of this in little tubes so I grabbed two of them. This is really nice lotion. Seems a little pricey though, but I know that Aveeno is a good brand.

Scent

A light blueberry scent that doesn't overpower and dissipates after awhile. I don't know what Goji berries smell like. I know what they taste like, so I can only guess the that combination of blueberry and goji berry are what this lotion smells like. It's very pleasant.

Consistency

This is a light non-greasy lotion that really does last all day. I used it on my legs after shaving as well as my arms. My skin felt great and did feel nicely moisturized all day. Oddly enough, I'm actually craving the lotion right now. I only use lotion on my arms and legs on the weekend because I don't want the extra step on the weekdays. I may change this about my morning routine. Will definitely purchase once the sample runs out.