This is an almost taupe-ish deep purple shade. It has a slight shimmer, and it nicely blendable. These shadows (I also have red plum) are somewhat pigmented, but don't have a lot of staying power. In other words, don't try to use this without a primer! But I really love the shade, it's so smoky and sultry. I'm learning to interpret the question "Would you buy it again?" as "If you had to do it over, would you buy it again?" since I doubt I'd ever need to buy any one shadow again. I have way too much makeup and there are too many shades out there to try for me to repeat shades! But I don't regret this purchase.