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82% would repurchase
Package Quality: 4.4
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on 4/29/2015 5:18:00 PM
More reviews by cmykitty
Skin: Sensitive, Fair, Neutral
Hair: Black, Kinky, Coarse
I've made a return to becoming my own stylist, simply because I was spending a fortune going to the salon over the past year. I've tried box dyes and other dyes from Sally's but I have to say that this stuff is pretty darn good. I really love 1V (plum black) and it really IS permanent; I got a couple spots on my wrist that skimmed past my gloves and it took days for it to wash out, lol.As for the longevity, I've never used a dye so close to salon results. I have naturally medium brown hair and my hair has been the exact same shade of plum black since I dyed it a month ago. I am actually a bit afraid that it's too permanent because I may want to go lighter this summer. Nonetheless, this worked absolutely wonderful for me! I still have the purple tint that I usually lose within a couple of weeks with other dyes. Also, I have several grays that emerged after college and seem to have multiplied ever since. This does a great job at covering those too.
1 out of 1 people found this review helpful.
on 3/27/2015 3:41:00 PM
More reviews by kaitlyn1991
Skin: Normal, Fair-Medium, Neutral
Hair: Blond, Wavy, Medium
Normally I only ever use Ion or Wella brand and for good reason, as I was reminded after purchasing Age Beautiful.I had the color 7RC [Dark Strawberry Blonde]. I intended to only do a demi [10 volume developer, color deposit only, minimal lift] application because my ends were so trashed and probably couldn't handle anything above a 10V. keep in mind my hair was a level 8 yellow blonde ish mess.NOW. i never EVER EVER EVER do a test strand EVER. I usually just wing it and 7/10, pretty good odds ay?, it comes out as I expect. BUT this time, I was just compelled to do one.Thus I did, processed for 20 min, the strand test came up burgundy. No copper, not at all natural looking, fucking burgundy. I tend to think the 'grey coverage' colors are far more pigmented thus I'd just avoid those altogether. Hence I only use Ion/Wella, not to say they're not good for grey coverage. I don't know how a level 7 copper [the swatch being orangey] equates to a level 5 burgundy....Glad I didn't do my entire head though.Moral of the story,Always strand test. As for this product, I wouldn't use again because they run dark, not even slightly true to color, and the swatch that I did color, the hair looked dry and felt coarse, although the latter is probably just the over processing.
2 out of 2 people found this review helpful.
on 3/11/2015 9:17:00 PM
More reviews by Bellalily
Age: 18 & Under
Skin: Oily, Olive, Not Sure
Hair: Brunette, Other, Other
I don't normally write reviews, but this product is by far the best hair color product I have ever used. I have had my hair professionally dyed as well as boxed dyed by various other brands. To clarify, I do not have grey hair. I thought that Maybe this hair color would work twice as good on regular hair since it was made to cover white/grey hair. I was right. In my experience, every dye I have ever used has faded out enough that I don't have to even worry about roots. That is because My hair is dark brunette and I dye black. What is incredible to me, is that after two months, I can see my roots. In other words, the black has not faded to dark brown. It is still as strong as ever. It is raven black, even in the sun light. I wash my hair in cold water to keep the hair shaft from opening and I use cheap anti-fading shampoo. But I have done both of these things with the other dyes.I had to write a review because this product has been amazing and exceeded my expectations ten-fold. It is truly a permanent hair dye, and I could not be happier.
on 12/10/2014 9:57:00 AM
More reviews by magpie5
Skin: Acne-prone, Fair-Medium, Not Sure
Hair: Brown, Curly, Medium
I'm very happy with this hair color brand. I purchased the 4V Dark Plum Brown from Sally's with their Volume 20 developer. I have dark brown hair, and normally get my hair colored professionally but I'm trying to save a few (actually it ends up saving me nearly $80 per home application) bucks in between trims. I previously had my hair professionally colored a dark brown with a plum hue, but the plum tones didn't turn out as noticeably as I had hoped, and it seemed to fade quicker than normal which is expected. So I figured, 4 weeks after my last coloring, I'll try this one out myself after it was recommended by an employee at Sally's. I could not be more happy with this color. The purple tones in this dye are vibrant, subtle enough to be acceptable in my corporate work environment, but just noticeable enough. I may add some more purple to my ends with the Ion Purple semi-permanent color. But overall, this color is gorgeous and you can really see the richness and color (especially against a black shirt, good lighting, etc.). I was shocked when I could totally notice the plum color under my office's fluorescent lights (normally I cannot see any color difference under these horrible lights) nor could I see my previous professional color job under these lights, so I am very happy! It is obviously a more tedious task to have to color your hair at home, especially when coloring the back of your head, but if I can save $80 every month/month-and-a-half, I'm sorry but I will. Now I just hope my hairdresser doesn't get offended! Another tip, I normally leave hair color on for 20 minutes, but I actually followed through with the directions and left on for 30 minutes (actually close to 40) because I saw the color developing into something amazing. I had patch tested a spot the night before and it pulled a more reddish hue, but I only left it on for about 20 minutes. So if you have a dark hair and want a gorgeous, rich, truly plum color with subtle burgundy highlights, definitely spend the 5 or 6 dollars on this stuff. I also used a tube and a half because I have long, curly hair - one full tube was enough for about 3/4 of my roots.
on 12/1/2014 9:15:00 PM
More reviews by maryannemiles
Skin: Dry, Fair-Medium, Not Sure
I've been coloring my hair to get rid of grey for about 4 years. My color is naturally very dark brown with red undertones, and I am not looking to change the color..just get rid of greys. I started out using drugstore dyes and found they either had no red undertones, too much red, faded fairly quickly, were irritating...and just smelled horrible. Getting my hair done at a salon just seemed expensive. I read some reviews on Sally's website and decided to give Age Beautiful a try, and I am sssoooo glad I did!! I use color 4R in the creme formula with 20 developer. I also grab a packet of the Age Beautiful hair conditioner which is usually good for two to three uses. I used a different color the fist time, 4RM, and decided it didn't have enough red so went with 4R and the color is perfect! This odor of this dye is much lesd harsh than the drugstore dyes, and I have never had any irritation. The conditioner in the packet makes my hair very shiney and silky! I love it! The color does not fade. I only need to touch up new growth. I love this brand of hair color!
on 11/29/2014 8:48:00 PM
More reviews by DevineSecret
Skin: Normal, Olive, Not Sure
Hair: Blond, Other, Other
I've been using this product for about 3 years. I used Matrix before that for many years and I like the Age Beautiful much better. My hair is about 85% grey/silver and it covers everyone of them and doesn't fade. I use 10G and 9N mixed with 20 Volume and leave it for 1 hour. I get compliments on my hair all the time and it looks and feels so healthy. The color does not have any bad or strong odor like some color. I like using the liquid rather than the tube because its easier for me to do by myself and I feel it penetrates the greys better. I'm very happy with this product but I have to mention that I was very disappointed by the Age Beautiful shampoo, conditioner and styling aids.
on 11/19/2014 6:57:00 AM
More reviews by RoxR
Skin: Combination, Fair-Medium, Not Sure
Hair: Black, Other, Other
First time ever using this brand and I can say that I will never buy it again... I've dyed my hair black before and never had it faded... After two weeks my hair has faded back to what it was before... Very disappointed
on 11/16/2014 9:43:00 PM
More reviews by evanlami
Skin: Combination, Fair-Medium, Cool
Hair: Blond, Straight, Fine
I love this stuff! I switched to hair dye like this after a disastrous run-in with boxed color. Thank goodness I tried this! I tried to bleach my hair with some stuff I picked up at Walgreens and my hair ended up orange and yellow! Thanks to the salesperson at Sally's Beauty supply, I decided to grab Blonde Brilliance toner in Ash and Age Beautiful dye in Light Ash Blonde. It looks fantastic and all of the yucky brassy color is gone. I am really impressed with how nourished my hair is. Especially compared to how brittle and straw-like my hair was after using boxed color. My hair is shiny, soft, and best of all it is a gorgeous color. Absolutely recommend this stuff!
on 11/6/2014 8:50:00 PM
More reviews by Jennnl
Skin: Other, Other, Not Sure
Hair: Other, Other, Other
I LOVE this hair color! I use 5N it's true to color.
on 11/4/2014 7:18:00 PM
More reviews by robertson08
Hair: Black, Straight, Medium
I just dyed my hair with the Age Beautiful hair dye in the color Jet Black and also used the Age Beautiful 20 volume developer. The smell of both products together is pretty powerful, I must say its probably the strongest smell of chemicals that I have ever used from box to professional hair dye. But, the smell is worth it in the end because this hair dye is amazing. I left it on my roots for 30 mins and ran the rest of the product through my already dark brown hair for the last 10 mins. My hair does not take color very well, even though I am young (20) so that's why I opt for Age Beautiful because its for resistant hair and gray hair. I have thin-medium hair and it says right on the back of the box, only for thin-medium hair type. Usually when I dye my hair, my hair falls out in small clumps in the shower, but with this hair dye it didn't. After I let my hair air dry, I felt my hair and it feels as healthy as it was before. There is absolutely NO damage to my hair whatsoever, I am really quite shocked. After I dye my hair, I usually have to go for a trim because my ends just cant take it. With this hair dye.. I can totally go another couple months without a trim! I suggest doing the process that I did for my hair first and when you need to dye it again, only use permanent dye on your roots and demi-permanent on the rest of your hair to avoid damage each time.
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