I got this as part of a promotion at Ulta. BOGO 1/2 off. I bought one for myself and a friend. I love layering my eye make up and had previously been using an NYX primer but was getting OK staying power. By midday I could still see a lot of wear. So cut to today, used the LASplash eyeshadow primer along with a trio of brown beauties from my NYX stash and here we are at 1pm and my eyes look like I just put it on! My friend who I bought the other one for is saying the same thing. I am definately going back tomorrow to stock up. The price is about $6 and change and like I said right now its BOGO 1/2 off. Great deal!