I bought this gloss as part of a big Kleancolor order (they have some really great stuff, not sure why the brand isn't listed on this site). It's described as a color changing gloss. It goes on clear and in a few minutes turns into a candy-pink color. I'm not sure if the color depends on how hot your body temp is, or what. While the color is not really for me (it didn't look that bad it just doesn't fit my personality), I think this is a pretty good lip gloss. If you like pink, you should get this as it is a fun color, cheap, just sticky enough and fairly long-lasting. it comes in a slim clear tube and is a transparent pink in the package. The applicator is a plastic slant tip.