I happened to have a promotional $10 gift card for VSX, and since I was broke I looked for something in the store that cost $10. I originally wanted this eyeshadow in "golddust," but the store was out of it, so I settled for "lovedust." I let it sit in my stash for several months before evening opening it, but now I wish I had opened it sooner. I love this stuff! You can apply a little bit for a wash of natural looking color that's great for the work day, or you can apply more to get dark sultry eyes (I imagine this shadow would work really well for a smokey eye). I love using it the corner of my eye and the crease along with other natural gold/brown colors. It applies easily and blends beautifully. I don't have to rub at it to get it to blend, it just does. There's very little fallout, and it only adds a subtle shimmer to your eyes. This color is a medium brown with gold glimmer. It really brings out my blue eyes.