Gel eyeliner junkie over here. Navy blue is my favorite color, so as you can imagine, I have quite a few liners of that color from various different brands. Bobbi Brown's Sapphire Shimmer Ink was my absolute favorite, so I was heartbroken when it was discontinued - until they released Denim Ink.
In the pot, Denim Ink looks almost identical to the Sapphire Shimmer, but swatched on the hand, Denim has more of a rich blue hue to it. The Sapphire Shimmer looks a little washed out in comparison. Both have the same subtle shimmer effect and both keep in the tradition of lasting power as with almost all of Bobbi Brown's other gel liners. Wearing these kinds of liners, if you have dark eyes like mine, the color shows up nicely when worn.
If black is too harsh or boring for you, Denim Ink (and Ivy Shimmer Ink) would be the best place to start when looking to try something different/new. I will keep repurchasing this as long as it is manufactured.
This is a great alternative to boring black or brown! This is a nicely pigmented blue/black. It has great staying power and is my new go to. I don't really see the sparkles that appear in the pot..but I'm fine with that. Makes my brown eyes pop!
I do like Bobbi Brown's gel eyeliners but I don't love them. They are very long-lasting but are also kind of dry & don't allow for smudging. I got suckered into buying Denim Ink because I adored the color in the pot. I only gave this 3 stars because, as another reviwer said, this is a gorgeous color in the pot or swatched on the hand but doesn't show up as the same color when applied above the eyes. Don't know why but the sparkle disappears. Very long wearing & waterproof just wish I could figure out a way to show off the sparkle-it's really a gorgeaous color when swatched. This looks nice on my NC25 skin and blue-green eyes so I will use it up but won't repurchase.
I got this one today,and just now,after looking at the comments and swatches I had a feeling that I might have got the wrong product.but thats is not the case.I tried it at the counter and it looked a beautiful dark navy blue with a sheen.I swatched it on my hand and haven't felt the need to swatch on eyes either.I wish I did because this liner suffers from serious lack of pigmentation imho.it looks like a soft black with an invisible sheen.even though I am a nc20 and wore this on a base.still it is nowhere close to the color on my hand.I set it with mac-deep truth shadow and got the color I wanted.This was supposed to look gorgeous on my pale skin and brown eyes but I am very disappointed.The formula is nice though,soft and wears well but that's all.I would definetely have it returned but it is not possible in my country so I am sorry BB.
Ok, I bought this with the Sparkle Eyeshadow in Denim and they look so pretty together; this is a really great alternative to black.
This is my first gel eyeliner from BB. I had only used MAC before. I have read a lot about her liners and thought it was a good time to give them a try. I wanted a color that wasn't black because I needed a change in the routine. So I tried this one and I love it. It goes on very smooth and easily. The color looks fantastic; dark enough to define the eye but light enough to keep it "soft". And it makes the white of my eyes look whiter and the green in my eyes pops out!
I was hoping for a dupe of Bobbi's discontinued Sapphire Shimmer gel liner, but this wasn't it. It is very close though - Denim Ink is just a tad more indigo and has the slightest tinge of purple to it, while Sapphire is more of a true blue. Looks great with neutral or pale silver shadow and is especially flattering on brown eyes, but it would look good with any eye color. It's too bad it was limited edition because there are so few shimmery dark blue gel liners on the market, so if you can still find it don't let it get away!
Love this. Gorgeous deep navy with a hint of shimmer. Can't wear black like me? Want an updated look from black or even brown? This is the answer. Fantastic, makes my eyes look so brown! Very happy with it, as I am with most of her Gel Liners!
I can't get enough of this! Its Bobbi's fantastic gel eyeliner formula (stays all day, goes on smooth) in a beautiful deep navy blue with some metallic or shimmer to it. It it didn't have that last quality I would have passed. Honestly its so pretty. Its not a "bam! I'm wearing blue" color its more dark and close to black. Not sure if this is LE or perminent
I was looking for a navy blue gel eyeliner and went to Bobbi first as I love hers. I can't wear black eyeliner-it just looks too harsh on me but navy works. This is a true navy blue with a tiny amount of shimmer. I originally wanted a matte liner but I really found the shimmer in this to be almost imperceptible. Because I know the formula of Bobbi's eyeliners and that they do not budge on my oily lids I purchased this product and I'm so glad that I did. Looks beautiful in the summer with bronzer and her soft peach eyeshadow. I apply with MAC's brush #208.