I had searched long and hard for the perfect non-trashy baby pink before I found this. The colour is beautiful; quite young and fresh, suitable for a casual daytime look.
It doesn't stay the initial shade for very long though - however, the stain it leaves is nice too; it's just less overtly pink.
If I didn't love the colour so much, this would not be a great lipstick; it dries into little clumps if you don't apply balm regularly. The colour is really the only thing to recommend it, but I would buy it again (and have done) on that strength alone.
Also, for some reason, anytime I go to buy this, every single tube of it in the store has the lipstick mushed up into the top of the container, so check for this.