It does not glide really good or smooth,
Really pigmented,
Good ingredients
Not smell at all

This was very clumpy and hard to glide across my eyeline. It was a hassle dealing with the brush as well. I did not come close to finishing my pot before throwing out. Like the idea of fruit pigmented, natural cosmetics though.

I was really excited to find a natural eyeliner but this wasn't what I expected at all. It's not gel - it was dry, like solidified powder (you have to wet your brush to get any product onto it), it went on cakey, the more I tried to layer it on - the more transparent it became, it didn't last, and it didn't look smooth at all. Very disappointed.

VERY disappointed with this product. I read as many reviews, including videos, as I could! I thought 100% pure was a good brand, buuuut...ehhh.
The gel is a solid, I thought it would be..... a gel. It didn't come with directions either, so I just rubbed my eyeliner brush in it a bunch, which worked. (btw this stuff turns your brush hard, never had that problem with makeup on my brushes before, just paint!)
The color, eggplant, is a LOT more purple than I expected. I thought it was an eggplant tinted black , but it is more the reverse. I didn't really care for the color with my eyes, but thats just me - I thought it would flatter me more.
The MAIN thing is...IT DIDN'T LAST. It smeared more than ANY eye product I have ever used. I normally use powder eyeliner - both as powder and wet. The color is smears as is kinda cool - the more it smears the lighter it gets, which can be cool, but then the definition around my eyes was gone! IT was awful!!! I am, patiently, waiting for the company to return my email about a return - couldn't find anything on their website about it.

This a great gel liner! It stays put all day, even on my waterline. It seems to me to be pretty waterproof too! I was a little hesitant to buy this liner b/c I have the creamstick liner and it really bothered my eyes but this one didn't irritate them at all, yay!!! This is definitely the best liquid or gel liner I have ever tried! I was also worried that this was going to be hard to apply (I don't have a very steady hand or much patience) but it went on so smoothly and it was easy to get a straight line (I used their liner brush).

Black Tea: this is a very dark rich black when used wet. It can look like a pencil or liquid liner depending on how you apply it. It is very creamy and lasts all day. I LOVE IT! I would rather use a pencil than brush so I hope they put this in a push up pen type thing!
The only think I do not like about it is that it has wine reservatrol in it as wine is a huuuuge toxin! Did they not take chemistry class?
I would love to know the color of the black berry!