AWFUL gel liner.
Was hard as rock. Nothing gel/cream like about it. At one point I open the lid, turned the container upside down, and the "gel" liner fell out as a nice ,round,soils pellet. I really wanted to like it. Hopefully someday the formula will improve.
Great packaging though.

I had the opposite experience than many reviews with the consistency of this gel eye liner, It was very soft, like a pudding. I had to carefully dab my brush in it. it applied well, similar to a medium brown color with light shimmer, great for green or hazel eyes. I had to not touch my eye and wait to apply mascara for ten minutes in order for it to dry and not be smudged. I was hoping for a harder product and tried leaving it in the fridge to help it harden but it is still softer than I want. I am happy that as a natural chemical free product it can be long wearing but it is just too soft to buy again.

It does not glide really good or smooth,
Really pigmented,
Good ingredients
Not smell at all

This was very clumpy and hard to glide across my eyeline. It was a hassle dealing with the brush as well. I did not come close to finishing my pot before throwing out. Like the idea of fruit pigmented, natural cosmetics though.

I was really excited to find a natural eyeliner but this wasn't what I expected at all. It's not gel - it was dry, like solidified powder (you have to wet your brush to get any product onto it), it went on cakey, the more I tried to layer it on - the more transparent it became, it didn't last, and it didn't look smooth at all. Very disappointed.

VERY disappointed with this product. I read as many reviews, including videos, as I could! I thought 100% pure was a good brand, buuuut...ehhh.
The gel is a solid, I thought it would be..... a gel. It didn't come with directions either, so I just rubbed my eyeliner brush in it a bunch, which worked. (btw this stuff turns your brush hard, never had that problem with makeup on my brushes before, just paint!)
The color, eggplant, is a LOT more purple than I expected. I thought it was an eggplant tinted black , but it is more the reverse. I didn't really care for the color with my eyes, but thats just me - I thought it would flatter me more.
The MAIN thing is...IT DIDN'T LAST. It smeared more than ANY eye product I have ever used. I normally use powder eyeliner - both as powder and wet. The color is smears as is kinda cool - the more it smears the lighter it gets, which can be cool, but then the definition around my eyes was gone! IT was awful!!! I am, patiently, waiting for the company to return my email about a return - couldn't find anything on their website about it.

This a great gel liner! It stays put all day, even on my waterline. It seems to me to be pretty waterproof too! I was a little hesitant to buy this liner b/c I have the creamstick liner and it really bothered my eyes but this one didn't irritate them at all, yay!!! This is definitely the best liquid or gel liner I have ever tried! I was also worried that this was going to be hard to apply (I don't have a very steady hand or much patience) but it went on so smoothly and it was easy to get a straight line (I used their liner brush).

Black Tea: this is a very dark rich black when used wet. It can look like a pencil or liquid liner depending on how you apply it. It is very creamy and lasts all day. I LOVE IT! I would rather use a pencil than brush so I hope they put this in a push up pen type thing!

The only think I do not like about it is that it has wine reservatrol in it as wine is a huuuuge toxin! Did they not take chemistry class?

I would love to know the color of the black berry!