The Shea Souffle Body Frosting is a new AZW product, still with 7% shea butter but reformulated to be paraben-free and include vitamins A, C and E and a botanical extract blend of chamomile, aloe, and lavender. It's fabulous. Super thick and creamy, it applies easily and absorbs readily, leaving my skin incredibly soft. The grapefruit splash scent is also wonderful--a true grapefruit scent that doesn't end up smelling like Raid or body odor. It's still very reasonably priced at $12 for 7 oz., and AZW has reduced their shipping rates (which I always thought were a bit high). Additionally, you can now choose your scent level--low, normal, or high. This feature was not available when I placed my last order, but it's a nice option. I can't recommend this cream highly enough--it surpasses any other I've tried in quality, creaminess, and softening.