72%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


4.0
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5 years ago

This is my usual go to for a purple shampoo. It only rated 4 out of 5 lipsticks because once I ventured outside the confines of Paul Mitchell I discovered a different purple shampoo that was able...

About reviewer (30 reviews)

Age30-35

SkinAcne-prone, Fair

HairOther

EyesHazel



1.0
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5 years ago

Smells nice, is a little drying. It does nothing reduce my brassiness and seems to have no real benefits for my hair. Shampoo one is a much better option from Paul Mitchell as it's gentle and...

About reviewer (981 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBrown, Curly, Coarse

EyesGray


3.0
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6 years ago

I recently went blonde and have been searching for a purple shampoo to help keep it looking fresh. I started with a cheaper one (shimmer lights) and it was sooo dry I could barely use it. I...

About reviewer (1349 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


1.0
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6 years ago

My long blond hair was recently highlighted. I've tried all the purple shampoos but this is expensive and does nothing. The best one was a cheapie from Superdrug but they reformulated it. Don't...

About reviewer (167 reviews)

Age44-55

SkinCombination, Fair, Warm

HairBlond, Other, Other

EyesBlue


4.0
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11 years ago

Every colorist I try claims they will be able to make my hair a cool, COOL blonde. NO WARMTH, I tell them. They finish and of course it's very very warm. So this is the latest purple shampoo...

About reviewer (16 reviews)

Age36-43

SkinOily, Fair

HairBlond

EyesBlue


5.0
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12 years ago

I bought this for around $12. I was looking for something to tone down the brassiness in my hair. It DOES work! I use it twice a week, and I definitely notice a difference. My hair looks brighter...

About reviewer (125 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


5.0
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12 years ago

I use this product as my daily shampoo. When I say daily, I mean that I shampoo my hair every other day but this is my shampoo I use every single time. It's not meant to lather, and the deep purple...

About reviewer (1 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
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12 years ago

i loooove this shampoo. i have used quite a few other blonde/toning shampoos including clairol shimmerlights and anything you can get at sallys, the john freida toning shampoo, etc, and this...

About reviewer (16 reviews)

Age25-29

SkinAcne-prone, Medium, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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13 years ago

I am in LOVE with this shampoo! I am a blonde and I use this shampoo every day and my hair does not get brassy whatsoever. I think this shampoo is worth every single penny and does wonders!!!!

About reviewer (3 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
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13 years ago

Expensive but works well and doesn't leave hair filmy and dry like the Clairol kind. It's a little bit messy unless you get it in the pump bottle, the regular bottle ends up with purple streaks all...

About reviewer (4 reviews)

Age30-35

SkinCombination, Fair

HairRed

EyesBlue


5.0
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from

13 years ago

Love it, love it. Blonde hair a bit brassy and I shampoo this in, leave for 5 minutes and it totally tones the brassiness. It's pricey but you only need a little bit and the bottle lasts ages.

About reviewer (2 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlond

EyesGreen




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